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How to Promote Your WordPress Website ‘Off-Site’

Whenever people think about ‘off-site’ promotion, email marketing immediately comes to mind. But apart from creating a dynamic... read more

Create A WordPress Line Break (br) Shortcode

Want to some extra spacing to your blog post using a line break in the WordPress visual editor?... read more

Choose the Best Affiliate Programs to Promote on Your WordPress Blog

If you’ve decided to start up an affiliate marketing blog, your first steps will be to find your... read more

SiteGround Web Hosting Review – WPExplorer

We already seen what WordPress Managed Hosting services can do for people who need a helping hand in... read more

The Best Reviews & Testimonials WordPress Plugins for Your Website

A good word always counts, and in business it has the potential to translate into solid cash. A... read more

How to Find Your Blogging Niche with WordPress

As a new blogger, you may be a little uncertain about how to get started. Especially if you... read more

50+ Frequently Asked Questions About WordPress

Have a question? No problem – we get a ton of questions about WordPress everyday. To help we... read more

Where to Find Stock Photos for Your WordPress Website

Using beautiful and attention grabbing images can make a real difference to how your audience reacts to your... read more


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October 2017

How to Promote Your WordPress Website ‘Off-Site’


Whenever people think about ‘off-site’ promotion, email marketing immediately comes to mind. But apart from creating a dynamic email campaign, what else can you do to promote your WordPress website ‘off-site’?

In this article, we look at a variety of ‘off-site’ techniques that you can implement online, and offline, to help you reach a wider audience and drive traffic to your WordPress website. From guest posting and podcast hosting, to a variety of social media strategies, local advertising and attending events in person, hopefully you will find some tips here help you promote your site.

Write Guest Posts

Guest posting is a great way to promote your WordPress website ‘off-site’. Guest posting is when you publish one of your own posts on someone else’s website. Although it is often for free, you will get your bio with a link to your site displayed under the article. Therefore, not only will your article help you reach a new audience, it should also drive traffic to your site.

To start guest posting, contact websites in a similar niche as your own site, as well as your direct competition. These site’s readers are your target audience, and it is these people who you want to try and reach with your guest posts.

When you write a guest post, although you are giving away content for free, your articles still need to be of the highest standard. Choose topics that are interesting, unique and help the readers solve some sort of problem. Readers will decide whether your website is worth a visit based on the value and quality of the guest post, so make sure you impress them.

Appear on Podcasts

Podcasts

Appearing as a guest on other site’s podcasts is another way to reach a wider audience and drive traffic to your website. Again, you will need to go out of your way to contact a variety of different sites to ask if you can speak on their podcasts. Make sure these podcasts are in some way relevant to your niche, so the audience you are addressing is your target market.

You may be asked to co-host a podcast or be an interviewed guest. Either way, plan out carefully what you are going to say and make sure the wisdom you provide is valuable to those you are trying to appeal to. It is also important that your personality comes over in the podcast. This will help your visitors connect with you on an emotional level, increasing the chances of them visiting your site.

Before agreeing to speak on a podcast, check that the producer is happy for you to promote your website and share your site’s web address with the listeners. If possible, provide some content (on your site) that supports the topic of the podcast and is useful for the audience. You can then share the URL for the extra content on the podcast, encouraging listeners over to your website.

Create Your Own Podcast

itunes

Creating your own podcast and listing it on iTunes is another great way to promote your site. You can easily create a podcast with WordPress. Millions of people download from iTunes, so also adding your podcast (or series of podcasts) here will give your website possible exposure to a huge audience.

During your podcast, you can endorse your site’s content and subtly explain why listeners should visit your site. Just don’t overdo it. No one wants to listen to a podcast that is all advertising and no substance. Create podcasts based on interesting and useful topics, always related to your website’s niche. If your audience is impressed with what they hear, they are more likely to check out your site.

Reviews and ratings are an important aspect of ‘making it big’ on iTunes. The more positive reviews you have the more likely your target audience is to download your podcast, even if they have never heard of you or your website before. To build up your number of reviews, at the end of each podcast remind your listeners to leave you a review.

Be Present On Social Media

Buffer

Being constantly present and engaged on social media is an effective way to build up your social fan base. It is this following that you can share your content with and promote your website to.

Firstly, you need to identify where your audience is hanging out. Then make those social media channels your focus. Spend time each day liking and sharing other people’s posts. Follow others in your niche, and comment on their images. And post relevant articles and content from your WordPress website.

Using an automated tool like Buffer enables you to be active on social media, even when you are asleep. You can automatically share WordPress posts with Buffer by scheduling your articles in advance to be published at any time of the day or night. Buffer also lets you manage all your social media accounts from the one dashboard, saving you time logging in and out of different accounts, and helping to keep your social strategy well organized.

Create a Facebook Page

Facebook Page

A Facebook page to promote your business is a great way to create an engaged community around your website. As Facebook is still the biggest of the social media platforms, with over 2 billion monthly users, a Facebook page is pretty much a must-have.

A successful Facebook page should be constantly updated with interesting and useful information. Ask and answer questions, encouraging people to post on your page and discuss a variety of issues. Make sure your page contains links to your website, making it as easy as possible for your Facebook followers to visit your WordPress website.

To get the best results on Facebook you should consider paying to promote your page. Facebook adverts are easy to set up and help ensure that your posts target new potential followers, as well as reach your current followers. You can also set up remarketing, promoting your page to those who have already visited your site but not yet followed you on Facebook.

Once you have built a strong following on Facebook you have an active platform where you can share your website content, promote your website, and market your services and products. However, remember that your page needs to add value to your readers. Don’t make your page too promotional or sales based, as it will lose your followers.

Run Competitions on Social Media

Running competitions on social media is a great way to get your brand shared with a wider audience and advertise your site’s content or products. Facebook particularly lends itself well to competitions, and I am sure you have seen more than a couple of competition entries being shared by your friends.

A Facebook competition is easy to organize. Simply create a post containing a picture of what could be won. Facebook viewers need to then like your page and share your post to enter the competition. This will result in new followers and will help market your website.

To get started, first you need to choose a prize to give away. The nicer the prize the better, generating more interest in your competition. However, always make sure that it is relevant to your WordPress website’s niche, and that you can afford such a giveaway. You should do a bit of research regarding giveaways in your area. Some countries, states and/or cities have laws about giveaway prize values. For example, in the USA a prize valued at $600 or more would require you to send the prize winner a 1099-Misc form at the end of the year to include in their taxes.

After selecting a prize you’ll need to layout the rules. This includes includes clearly identifying the prize and it’s value, giveaway duration, methods of entry, who can enter, how the winner will be chosen and technical issues (how you’ll handle duplicate entries, power outage, natural disaster, etc). If you’re using a third party service such as Rafflecopter, they have a rules/terms generator that makes this legal bit much easier.

The next step is to take a beautiful photograph of the prize. An attractive and eye-catching photograph will help grab people’s attention, and encourage them to join the competition, like your page and share your post.

Lastly, after a set time period, you need to announce the winner. Make a big deal of this, to remind your Facebook followers of the competition you have been running, and to continue your site’s promotion.

Create Your Own YouTube Channel

YouTube

Creating your own YouTube Channel is another effective way to promote your WordPress website ‘off-site’. Five billion videos are watched on YouTube everyday, so it is a great platform to use to help you reach a new market, as well as drive traffic to your site.

To create your own YouTube Channel, simply sign up and add the necessary information. This includes giving your channel a name, uploading your website’s logo to your channel, writing a description, and adding links to your website and social media channels.

Producing videos for your YouTube channel can be time-consuming. To save you time re-inventing the wheel, try and re-generate content you have already posted on your website in text form. This will ensure content is relevant to the type of audience you want to connect with, as well as ensuring you don’t burn yourself out.

There is much you can do to encourage your YouTube Channel viewers to visit your website. Write a description for each video, with a call to action and your website’s address. Discuss content from your website in your video, and share a page’s URL where viewers can read more. And make use of YouTube’s ‘cards’, that enable you to add notes to each video displaying links to your WordPress website.

Attend Events

Wordcamp

As well as online, there are many offline activities you can also participate in to help market your WordPress website. Wordcamps are a great opportunity to meet like-minded individuals and help get your name and brand known amongst the WordPress community. Once people have met and made an emotional connection with you, they are much more likely to remember, visit, and even recommend your site to others in the future. Local meetups, or industry conferences are other good marketing opportunities that could be fruitful.

Consider Local Advertising

If you have a physical store or premises, local advertising of your business and website could be rewarding. Consider advertising on the local radio, or in local papers or magazines. Sponsoring an event or a local sports team may also be a good way to promote your business and drive traffic to your WordPress website.

Wrapping Up

Not all of the ‘off-site’ marketing methods mentioned in this article will be appropriate for your site’s niche. Choose the techniques that you think are a best fit with your WordPress website. Then create a plan of action to make each strategy work for you. Good Luck!

Which strategies will you use to promote your WordPress website ‘off-site’? Please share your thoughts in the comments below…



Source link

Create A WordPress Line Break (br) Shortcode


Want to some extra spacing to your blog post using a line break in the WordPress visual editor? You can insert a break using the typical <br /> tag via the text editor, however if you add more than one they get stripped. Sometimes you need a bit of space, so having your breaks removed or turned into a paragraph just won’t do.

If you are one of many people struggling with this issue don’t worry because today’s daily code trick will allow you to use line breaks whenever and how many times you feel like it.

The Line Break Shortcode for WordPress

Simply insert the following shortcode code into your child theme functions.php file (if you’re not sure how to create a child theme, checkout our complete WordPress child theme guide):

/* ------- Line Break Shortcode --------*/
function line_break_shortcode() {
	return '<br />';
}
add_shortcode( 'br', 'line_break_shortcode' );

Add Line Breaks To Your Posts

With the code added to your functions.php file now all you have to do to create line breaks in your visual editor is to insert the shortcode wherever you want a space.

[br]

Example:

This is some text.
[br]
This is some more text after a line break.
[br][br]
This is even more text after adding two line breaks.

Which should display as:

This is some text.
This is some more text after a line break.

This is even more text after adding two line breaks.

How to Add Line Breaks To WordPress Posts Without A Shortcode

If you weren’t looking for a shortcode but just a way to line breaks you’re in luck. There other options for adding line breaks to your WordPress site without creating a custom shortcode.

The Simple Way to Add Line Breaks to WordPress

An easy option is to just hold the shift button and click enter. This will push your text to the next line as you’re typing (as opposed to clicking enter which would just create a new paragraph). A quick & easy solution!

Note: this will only work for one line break. Adding two or more breaks will simply result in WordPress forcing your text into a new paragraph. So if you want to create large gaps between content use the shortcode method or you can add a bit of CSS.

Add Large Line Breaks with Inline CSS

If for some reason you want a huge gap, then you could enter CSS right into your post. When creating your post click on the “text” tab in the top right corner to open up the HTML side of your post editor.

WordPress Visual and Text Editor tabs

Find the paragraph you would like to add a gap of space beneath and add back the paragraph tags (the <p> at the beginning, and </p> and the end). Then add a bottom margin to your paragraph using the style attribute, like so:

<p style="margin-bottom: 100px;">This is a paragraph I want to add a 100 pixel gap after.</p>

If you want to add space above, just use the margin-top property instead. Now if you click back over to the “visual” side of the editor you should be able to see a gap the exact pixel size you entered.

Add Margin with CSS

Wrapping Up

Hopefully this quick tutorial was able to help! If you have any questions feel free to leave them in the comments section below and we’ll do our best to provide a helpful answer.



Source link


Grid

How to Promote Your WordPress Website ‘Off-Site’


Whenever people think about ‘off-site’ promotion, email marketing immediately comes to mind. But apart from creating a dynamic email campaign, what else can you do to promote your WordPress website ‘off-site’?

In this article, we look at a variety of ‘off-site’ techniques that you can implement online, and offline, to help you reach a wider audience and drive traffic to your WordPress website. From guest posting and podcast hosting, to a variety of social media strategies, local advertising and attending events in person, hopefully you will find some tips here help you promote your site.

Write Guest Posts

Guest posting is a great way to promote your WordPress website ‘off-site’. Guest posting is when you publish one of your own posts on someone else’s website. Although it is often for free, you will get your bio with a link to your site displayed under the article. Therefore, not only will your article help you reach a new audience, it should also drive traffic to your site.

To start guest posting, contact websites in a similar niche as your own site, as well as your direct competition. These site’s readers are your target audience, and it is these people who you want to try and reach with your guest posts.

When you write a guest post, although you are giving away content for free, your articles still need to be of the highest standard. Choose topics that are interesting, unique and help the readers solve some sort of problem. Readers will decide whether your website is worth a visit based on the value and quality of the guest post, so make sure you impress them.

Appear on Podcasts

Podcasts

Appearing as a guest on other site’s podcasts is another way to reach a wider audience and drive traffic to your website. Again, you will need to go out of your way to contact a variety of different sites to ask if you can speak on their podcasts. Make sure these podcasts are in some way relevant to your niche, so the audience you are addressing is your target market.

You may be asked to co-host a podcast or be an interviewed guest. Either way, plan out carefully what you are going to say and make sure the wisdom you provide is valuable to those you are trying to appeal to. It is also important that your personality comes over in the podcast. This will help your visitors connect with you on an emotional level, increasing the chances of them visiting your site.

Before agreeing to speak on a podcast, check that the producer is happy for you to promote your website and share your site’s web address with the listeners. If possible, provide some content (on your site) that supports the topic of the podcast and is useful for the audience. You can then share the URL for the extra content on the podcast, encouraging listeners over to your website.

Create Your Own Podcast

itunes

Creating your own podcast and listing it on iTunes is another great way to promote your site. You can easily create a podcast with WordPress. Millions of people download from iTunes, so also adding your podcast (or series of podcasts) here will give your website possible exposure to a huge audience.

During your podcast, you can endorse your site’s content and subtly explain why listeners should visit your site. Just don’t overdo it. No one wants to listen to a podcast that is all advertising and no substance. Create podcasts based on interesting and useful topics, always related to your website’s niche. If your audience is impressed with what they hear, they are more likely to check out your site.

Reviews and ratings are an important aspect of ‘making it big’ on iTunes. The more positive reviews you have the more likely your target audience is to download your podcast, even if they have never heard of you or your website before. To build up your number of reviews, at the end of each podcast remind your listeners to leave you a review.

Be Present On Social Media

Buffer

Being constantly present and engaged on social media is an effective way to build up your social fan base. It is this following that you can share your content with and promote your website to.

Firstly, you need to identify where your audience is hanging out. Then make those social media channels your focus. Spend time each day liking and sharing other people’s posts. Follow others in your niche, and comment on their images. And post relevant articles and content from your WordPress website.

Using an automated tool like Buffer enables you to be active on social media, even when you are asleep. You can automatically share WordPress posts with Buffer by scheduling your articles in advance to be published at any time of the day or night. Buffer also lets you manage all your social media accounts from the one dashboard, saving you time logging in and out of different accounts, and helping to keep your social strategy well organized.

Create a Facebook Page

Facebook Page

A Facebook page to promote your business is a great way to create an engaged community around your website. As Facebook is still the biggest of the social media platforms, with over 2 billion monthly users, a Facebook page is pretty much a must-have.

A successful Facebook page should be constantly updated with interesting and useful information. Ask and answer questions, encouraging people to post on your page and discuss a variety of issues. Make sure your page contains links to your website, making it as easy as possible for your Facebook followers to visit your WordPress website.

To get the best results on Facebook you should consider paying to promote your page. Facebook adverts are easy to set up and help ensure that your posts target new potential followers, as well as reach your current followers. You can also set up remarketing, promoting your page to those who have already visited your site but not yet followed you on Facebook.

Once you have built a strong following on Facebook you have an active platform where you can share your website content, promote your website, and market your services and products. However, remember that your page needs to add value to your readers. Don’t make your page too promotional or sales based, as it will lose your followers.

Run Competitions on Social Media

Running competitions on social media is a great way to get your brand shared with a wider audience and advertise your site’s content or products. Facebook particularly lends itself well to competitions, and I am sure you have seen more than a couple of competition entries being shared by your friends.

A Facebook competition is easy to organize. Simply create a post containing a picture of what could be won. Facebook viewers need to then like your page and share your post to enter the competition. This will result in new followers and will help market your website.

To get started, first you need to choose a prize to give away. The nicer the prize the better, generating more interest in your competition. However, always make sure that it is relevant to your WordPress website’s niche, and that you can afford such a giveaway. You should do a bit of research regarding giveaways in your area. Some countries, states and/or cities have laws about giveaway prize values. For example, in the USA a prize valued at $600 or more would require you to send the prize winner a 1099-Misc form at the end of the year to include in their taxes.

After selecting a prize you’ll need to layout the rules. This includes includes clearly identifying the prize and it’s value, giveaway duration, methods of entry, who can enter, how the winner will be chosen and technical issues (how you’ll handle duplicate entries, power outage, natural disaster, etc). If you’re using a third party service such as Rafflecopter, they have a rules/terms generator that makes this legal bit much easier.

The next step is to take a beautiful photograph of the prize. An attractive and eye-catching photograph will help grab people’s attention, and encourage them to join the competition, like your page and share your post.

Lastly, after a set time period, you need to announce the winner. Make a big deal of this, to remind your Facebook followers of the competition you have been running, and to continue your site’s promotion.

Create Your Own YouTube Channel

YouTube

Creating your own YouTube Channel is another effective way to promote your WordPress website ‘off-site’. Five billion videos are watched on YouTube everyday, so it is a great platform to use to help you reach a new market, as well as drive traffic to your site.

To create your own YouTube Channel, simply sign up and add the necessary information. This includes giving your channel a name, uploading your website’s logo to your channel, writing a description, and adding links to your website and social media channels.

Producing videos for your YouTube channel can be time-consuming. To save you time re-inventing the wheel, try and re-generate content you have already posted on your website in text form. This will ensure content is relevant to the type of audience you want to connect with, as well as ensuring you don’t burn yourself out.

There is much you can do to encourage your YouTube Channel viewers to visit your website. Write a description for each video, with a call to action and your website’s address. Discuss content from your website in your video, and share a page’s URL where viewers can read more. And make use of YouTube’s ‘cards’, that enable you to add notes to each video displaying links to your WordPress website.

Attend Events

Wordcamp

As well as online, there are many offline activities you can also participate in to help market your WordPress website. Wordcamps are a great opportunity to meet like-minded individuals and help get your name and brand known amongst the WordPress community. Once people have met and made an emotional connection with you, they are much more likely to remember, visit, and even recommend your site to others in the future. Local meetups, or industry conferences are other good marketing opportunities that could be fruitful.

Consider Local Advertising

If you have a physical store or premises, local advertising of your business and website could be rewarding. Consider advertising on the local radio, or in local papers or magazines. Sponsoring an event or a local sports team may also be a good way to promote your business and drive traffic to your WordPress website.

Wrapping Up

Not all of the ‘off-site’ marketing methods mentioned in this article will be appropriate for your site’s niche. Choose the techniques that you think are a best fit with your WordPress website. Then create a plan of action to make each strategy work for you. Good Luck!

Which strategies will you use to promote your WordPress website ‘off-site’? Please share your thoughts in the comments below…



Source link

Create A WordPress Line Break (br) Shortcode


Want to some extra spacing to your blog post using a line break in the WordPress visual editor? You can insert a break using the typical <br /> tag via the text editor, however if you add more than one they get stripped. Sometimes you need a bit of space, so having your breaks removed or turned into a paragraph just won’t do.

If you are one of many people struggling with this issue don’t worry because today’s daily code trick will allow you to use line breaks whenever and how many times you feel like it.

The Line Break Shortcode for WordPress

Simply insert the following shortcode code into your child theme functions.php file (if you’re not sure how to create a child theme, checkout our complete WordPress child theme guide):

/* ------- Line Break Shortcode --------*/
function line_break_shortcode() {
	return '<br />';
}
add_shortcode( 'br', 'line_break_shortcode' );

Add Line Breaks To Your Posts

With the code added to your functions.php file now all you have to do to create line breaks in your visual editor is to insert the shortcode wherever you want a space.

[br]

Example:

This is some text.
[br]
This is some more text after a line break.
[br][br]
This is even more text after adding two line breaks.

Which should display as:

This is some text.
This is some more text after a line break.

This is even more text after adding two line breaks.

How to Add Line Breaks To WordPress Posts Without A Shortcode

If you weren’t looking for a shortcode but just a way to line breaks you’re in luck. There other options for adding line breaks to your WordPress site without creating a custom shortcode.

The Simple Way to Add Line Breaks to WordPress

An easy option is to just hold the shift button and click enter. This will push your text to the next line as you’re typing (as opposed to clicking enter which would just create a new paragraph). A quick & easy solution!

Note: this will only work for one line break. Adding two or more breaks will simply result in WordPress forcing your text into a new paragraph. So if you want to create large gaps between content use the shortcode method or you can add a bit of CSS.

Add Large Line Breaks with Inline CSS

If for some reason you want a huge gap, then you could enter CSS right into your post. When creating your post click on the “text” tab in the top right corner to open up the HTML side of your post editor.

WordPress Visual and Text Editor tabs

Find the paragraph you would like to add a gap of space beneath and add back the paragraph tags (the <p> at the beginning, and </p> and the end). Then add a bottom margin to your paragraph using the style attribute, like so:

<p style="margin-bottom: 100px;">This is a paragraph I want to add a 100 pixel gap after.</p>

If you want to add space above, just use the margin-top property instead. Now if you click back over to the “visual” side of the editor you should be able to see a gap the exact pixel size you entered.

Add Margin with CSS

Wrapping Up

Hopefully this quick tutorial was able to help! If you have any questions feel free to leave them in the comments section below and we’ll do our best to provide a helpful answer.



Source link

Choose the Best Affiliate Programs to Promote on Your WordPress Blog


If you’ve decided to start up an affiliate marketing blog, your first steps will be to find your blogging niche and set up your site. After that, it’s time to choose your affiliate programs. The wrong programs can result in low conversions and reduced sales, so your decision here is crucial.

Choosing effective affiliate programs can enable you to monetize your blog and generate income. With the right affiliates, you’ll have the opportunity to build partnerships, join like-minded communities, and run a successful business.

In this article, we’re going to discuss how to find the perfect affiliates, and integrate their programs with your content. We’ll also recommend some tools that will help you focus on the affiliates most appropriate and profitable for your blog. Let’s dive in!

What Is Affiliate Marketing (And How Can It Benefit You)?

Affiliate marketing is a type of program based on revenue sharing. You promote products through an affiliate network, and earn a commission based on sales generated from your site. This may be done by creating full-length reviews of those products, simply adding links to them in your content, and a variety of other methods.

As with any business, getting started with affiliate marketing requires time and effort. However, the benefits are many, including:

  • Low start up costs. Getting your affiliate marketing blog off the ground will require some investment (here’s the real cost of starting a WordPress blog if you’re interested), but shouldn’t cost you too much.
  • No product support required. As an affiliate marketer, you merely need to promote other people’s products. This means you don’t have to worry about the costs of creating and selling your own items.
  • A flexible schedule. An affiliate website is something you can manage and grow at your own pace, on your own schedule.

If these benefits sound tempting, an affiliate blog might be right for you. Of course, the key to running a successful affiliate business is choosing the right programs.

How to Identify the Perfect Affiliates for Your WordPress Blog (3 Key Tips)

While the benefits of being an affiliate marketer are plentiful, it’s important that you do your research to find the best programs to join. Let’s dive right in and explain how to identify those programs.

1. Understand Your Blog’s Niche

Whether you plan to monetize your current blog or start a new one, you need to understand your site’s ‘niche’. This is another term for its focus – the topic your blog is about and that readers come to you to learn more about. For example, Justin Chung Studio fits snugly into the lifestyle photography niche:

Justin Chung Studio Photography

While you can start a blog and write about anything that strikes your fancy, it’s much harder to develop a dedicated audience this way. Instead, it’s usually best to pick a specific niche and stick to it. Understanding your blog’s niche enables you to create more focused content, and attract people interested in what you have to say.

Being clear about your blog’s niche also empowers you to choose the best affiliate programs. You can conduct research and get to know your audience, to find out what interests them, what questions they have, and what problems they’re trying to solve. This will help you choose the best affiliate products to pursue, since you can promote those that will meet your readers’ unique needs.

2. Start With a List of Products You Currently Use

If you use a specific product, you already understand its pros and cons. Your familiarity with that product will enable you to write about it knowledgeably and truthfully. That’s why it’s important to start with products you have some experience with.

You can come up with a list of potential products by simply looking around your home (or your website) and assessing what has been valuable to you. Or you can take a look at your past online purchases to jog your memory. Then, ask yourself why you bought each item, and how it has been useful to you. Your audience will be made up of customers just like you, so you can use your personal experiences to figure out what products other people might be interested in.

When you have a list of possibilities, your next step will be to decide which products are ideal affiliate candidates. Try these tips to identify which products will work best:

  • Can you create ‘evergreen’ content around the product? It’s best to rely on products there is a common and consistent need for.
  • Would you recommend this product to people who trust you? If there’s a product on your list you would not recommend to someone you care about, you shouldn’t offer it to your audience.
  • Does the product vendor value its affiliates? If your affiliate vendor doesn’t value its marketers, you can’t trust it to value your audience.

If a product meets all the above criteria, you have found it personally valuable, and it fits your blog’s niche, it’s a perfect candidate.

3. Research Your Potential Affiliates Using Popular Marketplaces

Screenshot of Share-A-Sale

An affiliate marketplace or network is a middleman between you as a marketer, and your vendor as a program provider. You can use a marketplace to decide what programs are available, and determine if they are likely to be profitable.

Here are solid options to get you started:

  • ShareASale: This marketplace has more than 2,500 commission-based programs to choose from. Sorting through ShareASale’s offerings is a great starting place.
  • CJ Affiliate: CJ Affiliate offers more than 3,000 brands. Using this site to find the right affiliates requires a few extra steps, but is well worth your time.
  • ClickBank: ClickBank, much like ShareASale, is a standard in affiliate marketing. Getting started is easy, thanks to its consumer-focused approach.
  • Amazon: Not surprisingly Amazon is always a sure bet for any affiliate store. Not only are there millions of products to recommend, but you’ll make a commission on a customer’s entire purchase (not just the item you linked to).

Each marketplace offers valuable information for affiliate research. We recommend you give them all a try, to decide which works best for you.

How to Seamlessly Add Affiliate Links to Your Content

Now that you’ve chosen your affiliate programs and products, it’s time to add their links to your content. Here are a few tips to get you started:

  • Don’t stuff multiple affiliate links into your post. Too many links will alienate readers looking for valuable content.
  • Strike a balance between user experience and money making. Minimize advertising within your content to keep it focused, and monetize strategically.
  • Follow FTC Guidelines for product endorsements. Staying compliant keeps your business trustworthy.

There are also many tools that can help you integrate affiliate links with your content. Here are a few worth checking out:

  • E-Junkie enables you to sell affiliate products directly from your site or blog. You can also manage your commissions through its affiliate platform.
  • Easy Affiliate Links is a WordPress plugin you can use to manage every affiliate link on your website. You can track clicks, add short-links, and create link categories from the same location.

Seamlessly adding affiliate links takes practice. We recommend taking a minimalist approach at first, until you have some experience under your belt.

Conclusion

When you set out to generate income through your blog, you’ll want to do so as authentically as possible. If you aren’t upfront about your experience with a product, you risk your authority as a marketer. That’s why it’s so crucial to choose appropriate affiliates.

In this post, we’ve discussed three tips for finding the perfect affiliate programs for your WordPress blog. To recap, they are:

  1. Understand your blog’s niche.
  2. Start with a list of products you currently use.
  3. Research your potential affiliates using popular marketplaces.

Do you have any questions about how to choose the perfect affiliates for your WordPress blog? Let us know in the comments section below!



Source link


Medium

How to Promote Your WordPress Website ‘Off-Site’


Whenever people think about ‘off-site’ promotion, email marketing immediately comes to mind. But apart from creating a dynamic email campaign, what else can you do to promote your WordPress website ‘off-site’?

In this article, we look at a variety of ‘off-site’ techniques that you can implement online, and offline, to help you reach a wider audience and drive traffic to your WordPress website. From guest posting and podcast hosting, to a variety of social media strategies, local advertising and attending events in person, hopefully you will find some tips here help you promote your site.

Write Guest Posts

Guest posting is a great way to promote your WordPress website ‘off-site’. Guest posting is when you publish one of your own posts on someone else’s website. Although it is often for free, you will get your bio with a link to your site displayed under the article. Therefore, not only will your article help you reach a new audience, it should also drive traffic to your site.

To start guest posting, contact websites in a similar niche as your own site, as well as your direct competition. These site’s readers are your target audience, and it is these people who you want to try and reach with your guest posts.

When you write a guest post, although you are giving away content for free, your articles still need to be of the highest standard. Choose topics that are interesting, unique and help the readers solve some sort of problem. Readers will decide whether your website is worth a visit based on the value and quality of the guest post, so make sure you impress them.

Appear on Podcasts

Podcasts

Appearing as a guest on other site’s podcasts is another way to reach a wider audience and drive traffic to your website. Again, you will need to go out of your way to contact a variety of different sites to ask if you can speak on their podcasts. Make sure these podcasts are in some way relevant to your niche, so the audience you are addressing is your target market.

You may be asked to co-host a podcast or be an interviewed guest. Either way, plan out carefully what you are going to say and make sure the wisdom you provide is valuable to those you are trying to appeal to. It is also important that your personality comes over in the podcast. This will help your visitors connect with you on an emotional level, increasing the chances of them visiting your site.

Before agreeing to speak on a podcast, check that the producer is happy for you to promote your website and share your site’s web address with the listeners. If possible, provide some content (on your site) that supports the topic of the podcast and is useful for the audience. You can then share the URL for the extra content on the podcast, encouraging listeners over to your website.

Create Your Own Podcast

itunes

Creating your own podcast and listing it on iTunes is another great way to promote your site. You can easily create a podcast with WordPress. Millions of people download from iTunes, so also adding your podcast (or series of podcasts) here will give your website possible exposure to a huge audience.

During your podcast, you can endorse your site’s content and subtly explain why listeners should visit your site. Just don’t overdo it. No one wants to listen to a podcast that is all advertising and no substance. Create podcasts based on interesting and useful topics, always related to your website’s niche. If your audience is impressed with what they hear, they are more likely to check out your site.

Reviews and ratings are an important aspect of ‘making it big’ on iTunes. The more positive reviews you have the more likely your target audience is to download your podcast, even if they have never heard of you or your website before. To build up your number of reviews, at the end of each podcast remind your listeners to leave you a review.

Be Present On Social Media

Buffer

Being constantly present and engaged on social media is an effective way to build up your social fan base. It is this following that you can share your content with and promote your website to.

Firstly, you need to identify where your audience is hanging out. Then make those social media channels your focus. Spend time each day liking and sharing other people’s posts. Follow others in your niche, and comment on their images. And post relevant articles and content from your WordPress website.

Using an automated tool like Buffer enables you to be active on social media, even when you are asleep. You can automatically share WordPress posts with Buffer by scheduling your articles in advance to be published at any time of the day or night. Buffer also lets you manage all your social media accounts from the one dashboard, saving you time logging in and out of different accounts, and helping to keep your social strategy well organized.

Create a Facebook Page

Facebook Page

A Facebook page to promote your business is a great way to create an engaged community around your website. As Facebook is still the biggest of the social media platforms, with over 2 billion monthly users, a Facebook page is pretty much a must-have.

A successful Facebook page should be constantly updated with interesting and useful information. Ask and answer questions, encouraging people to post on your page and discuss a variety of issues. Make sure your page contains links to your website, making it as easy as possible for your Facebook followers to visit your WordPress website.

To get the best results on Facebook you should consider paying to promote your page. Facebook adverts are easy to set up and help ensure that your posts target new potential followers, as well as reach your current followers. You can also set up remarketing, promoting your page to those who have already visited your site but not yet followed you on Facebook.

Once you have built a strong following on Facebook you have an active platform where you can share your website content, promote your website, and market your services and products. However, remember that your page needs to add value to your readers. Don’t make your page too promotional or sales based, as it will lose your followers.

Run Competitions on Social Media

Running competitions on social media is a great way to get your brand shared with a wider audience and advertise your site’s content or products. Facebook particularly lends itself well to competitions, and I am sure you have seen more than a couple of competition entries being shared by your friends.

A Facebook competition is easy to organize. Simply create a post containing a picture of what could be won. Facebook viewers need to then like your page and share your post to enter the competition. This will result in new followers and will help market your website.

To get started, first you need to choose a prize to give away. The nicer the prize the better, generating more interest in your competition. However, always make sure that it is relevant to your WordPress website’s niche, and that you can afford such a giveaway. You should do a bit of research regarding giveaways in your area. Some countries, states and/or cities have laws about giveaway prize values. For example, in the USA a prize valued at $600 or more would require you to send the prize winner a 1099-Misc form at the end of the year to include in their taxes.

After selecting a prize you’ll need to layout the rules. This includes includes clearly identifying the prize and it’s value, giveaway duration, methods of entry, who can enter, how the winner will be chosen and technical issues (how you’ll handle duplicate entries, power outage, natural disaster, etc). If you’re using a third party service such as Rafflecopter, they have a rules/terms generator that makes this legal bit much easier.

The next step is to take a beautiful photograph of the prize. An attractive and eye-catching photograph will help grab people’s attention, and encourage them to join the competition, like your page and share your post.

Lastly, after a set time period, you need to announce the winner. Make a big deal of this, to remind your Facebook followers of the competition you have been running, and to continue your site’s promotion.

Create Your Own YouTube Channel

YouTube

Creating your own YouTube Channel is another effective way to promote your WordPress website ‘off-site’. Five billion videos are watched on YouTube everyday, so it is a great platform to use to help you reach a new market, as well as drive traffic to your site.

To create your own YouTube Channel, simply sign up and add the necessary information. This includes giving your channel a name, uploading your website’s logo to your channel, writing a description, and adding links to your website and social media channels.

Producing videos for your YouTube channel can be time-consuming. To save you time re-inventing the wheel, try and re-generate content you have already posted on your website in text form. This will ensure content is relevant to the type of audience you want to connect with, as well as ensuring you don’t burn yourself out.

There is much you can do to encourage your YouTube Channel viewers to visit your website. Write a description for each video, with a call to action and your website’s address. Discuss content from your website in your video, and share a page’s URL where viewers can read more. And make use of YouTube’s ‘cards’, that enable you to add notes to each video displaying links to your WordPress website.

Attend Events

Wordcamp

As well as online, there are many offline activities you can also participate in to help market your WordPress website. Wordcamps are a great opportunity to meet like-minded individuals and help get your name and brand known amongst the WordPress community. Once people have met and made an emotional connection with you, they are much more likely to remember, visit, and even recommend your site to others in the future. Local meetups, or industry conferences are other good marketing opportunities that could be fruitful.

Consider Local Advertising

If you have a physical store or premises, local advertising of your business and website could be rewarding. Consider advertising on the local radio, or in local papers or magazines. Sponsoring an event or a local sports team may also be a good way to promote your business and drive traffic to your WordPress website.

Wrapping Up

Not all of the ‘off-site’ marketing methods mentioned in this article will be appropriate for your site’s niche. Choose the techniques that you think are a best fit with your WordPress website. Then create a plan of action to make each strategy work for you. Good Luck!

Which strategies will you use to promote your WordPress website ‘off-site’? Please share your thoughts in the comments below…



Source link

Read more...

Create A WordPress Line Break (br) Shortcode


Want to some extra spacing to your blog post using a line break in the WordPress visual editor? You can insert a break using the typical <br /> tag via the text editor, however if you add more than one they get stripped. Sometimes you need a bit of space, so having your breaks removed or turned into a paragraph just won’t do.

If you are one of many people struggling with this issue don’t worry because today’s daily code trick will allow you to use line breaks whenever and how many times you feel like it.

The Line Break Shortcode for WordPress

Simply insert the following shortcode code into your child theme functions.php file (if you’re not sure how to create a child theme, checkout our complete WordPress child theme guide):

/* ------- Line Break Shortcode --------*/
function line_break_shortcode() {
	return '<br />';
}
add_shortcode( 'br', 'line_break_shortcode' );

Add Line Breaks To Your Posts

With the code added to your functions.php file now all you have to do to create line breaks in your visual editor is to insert the shortcode wherever you want a space.

[br]

Example:

This is some text.
[br]
This is some more text after a line break.
[br][br]
This is even more text after adding two line breaks.

Which should display as:

This is some text.
This is some more text after a line break.

This is even more text after adding two line breaks.

How to Add Line Breaks To WordPress Posts Without A Shortcode

If you weren’t looking for a shortcode but just a way to line breaks you’re in luck. There other options for adding line breaks to your WordPress site without creating a custom shortcode.

The Simple Way to Add Line Breaks to WordPress

An easy option is to just hold the shift button and click enter. This will push your text to the next line as you’re typing (as opposed to clicking enter which would just create a new paragraph). A quick & easy solution!

Note: this will only work for one line break. Adding two or more breaks will simply result in WordPress forcing your text into a new paragraph. So if you want to create large gaps between content use the shortcode method or you can add a bit of CSS.

Add Large Line Breaks with Inline CSS

If for some reason you want a huge gap, then you could enter CSS right into your post. When creating your post click on the “text” tab in the top right corner to open up the HTML side of your post editor.

WordPress Visual and Text Editor tabs

Find the paragraph you would like to add a gap of space beneath and add back the paragraph tags (the <p> at the beginning, and </p> and the end). Then add a bottom margin to your paragraph using the style attribute, like so:

<p style="margin-bottom: 100px;">This is a paragraph I want to add a 100 pixel gap after.</p>

If you want to add space above, just use the margin-top property instead. Now if you click back over to the “visual” side of the editor you should be able to see a gap the exact pixel size you entered.

Add Margin with CSS

Wrapping Up

Hopefully this quick tutorial was able to help! If you have any questions feel free to leave them in the comments section below and we’ll do our best to provide a helpful answer.



Source link

Read more...

Large

How to Promote Your WordPress Website ‘Off-Site’


Whenever people think about ‘off-site’ promotion, email marketing immediately comes to mind. But apart from creating a dynamic email campaign, what else can you do to promote your WordPress website ‘off-site’?

In this article, we look at a variety of ‘off-site’ techniques that you can implement online, and offline, to help you reach a wider audience and drive traffic to your WordPress website. From guest posting and podcast hosting, to a variety of social media strategies, local advertising and attending events in person, hopefully you will find some tips here help you promote your site.

Write Guest Posts

Guest posting is a great way to promote your WordPress website ‘off-site’. Guest posting is when you publish one of your own posts on someone else’s website. Although it is often for free, you will get your bio with a link to your site displayed under the article. Therefore, not only will your article help you reach a new audience, it should also drive traffic to your site.

To start guest posting, contact websites in a similar niche as your own site, as well as your direct competition. These site’s readers are your target audience, and it is these people who you want to try and reach with your guest posts.

When you write a guest post, although you are giving away content for free, your articles still need to be of the highest standard. Choose topics that are interesting, unique and help the readers solve some sort of problem. Readers will decide whether your website is worth a visit based on the value and quality of the guest post, so make sure you impress them.

Appear on Podcasts

Podcasts

Appearing as a guest on other site’s podcasts is another way to reach a wider audience and drive traffic to your website. Again, you will need to go out of your way to contact a variety of different sites to ask if you can speak on their podcasts. Make sure these podcasts are in some way relevant to your niche, so the audience you are addressing is your target market.

You may be asked to co-host a podcast or be an interviewed guest. Either way, plan out carefully what you are going to say and make sure the wisdom you provide is valuable to those you are trying to appeal to. It is also important that your personality comes over in the podcast. This will help your visitors connect with you on an emotional level, increasing the chances of them visiting your site.

Before agreeing to speak on a podcast, check that the producer is happy for you to promote your website and share your site’s web address with the listeners. If possible, provide some content (on your site) that supports the topic of the podcast and is useful for the audience. You can then share the URL for the extra content on the podcast, encouraging listeners over to your website.

Create Your Own Podcast

itunes

Creating your own podcast and listing it on iTunes is another great way to promote your site. You can easily create a podcast with WordPress. Millions of people download from iTunes, so also adding your podcast (or series of podcasts) here will give your website possible exposure to a huge audience.

During your podcast, you can endorse your site’s content and subtly explain why listeners should visit your site. Just don’t overdo it. No one wants to listen to a podcast that is all advertising and no substance. Create podcasts based on interesting and useful topics, always related to your website’s niche. If your audience is impressed with what they hear, they are more likely to check out your site.

Reviews and ratings are an important aspect of ‘making it big’ on iTunes. The more positive reviews you have the more likely your target audience is to download your podcast, even if they have never heard of you or your website before. To build up your number of reviews, at the end of each podcast remind your listeners to leave you a review.

Be Present On Social Media

Buffer

Being constantly present and engaged on social media is an effective way to build up your social fan base. It is this following that you can share your content with and promote your website to.

Firstly, you need to identify where your audience is hanging out. Then make those social media channels your focus. Spend time each day liking and sharing other people’s posts. Follow others in your niche, and comment on their images. And post relevant articles and content from your WordPress website.

Using an automated tool like Buffer enables you to be active on social media, even when you are asleep. You can automatically share WordPress posts with Buffer by scheduling your articles in advance to be published at any time of the day or night. Buffer also lets you manage all your social media accounts from the one dashboard, saving you time logging in and out of different accounts, and helping to keep your social strategy well organized.

Create a Facebook Page

Facebook Page

A Facebook page to promote your business is a great way to create an engaged community around your website. As Facebook is still the biggest of the social media platforms, with over 2 billion monthly users, a Facebook page is pretty much a must-have.

A successful Facebook page should be constantly updated with interesting and useful information. Ask and answer questions, encouraging people to post on your page and discuss a variety of issues. Make sure your page contains links to your website, making it as easy as possible for your Facebook followers to visit your WordPress website.

To get the best results on Facebook you should consider paying to promote your page. Facebook adverts are easy to set up and help ensure that your posts target new potential followers, as well as reach your current followers. You can also set up remarketing, promoting your page to those who have already visited your site but not yet followed you on Facebook.

Once you have built a strong following on Facebook you have an active platform where you can share your website content, promote your website, and market your services and products. However, remember that your page needs to add value to your readers. Don’t make your page too promotional or sales based, as it will lose your followers.

Run Competitions on Social Media

Running competitions on social media is a great way to get your brand shared with a wider audience and advertise your site’s content or products. Facebook particularly lends itself well to competitions, and I am sure you have seen more than a couple of competition entries being shared by your friends.

A Facebook competition is easy to organize. Simply create a post containing a picture of what could be won. Facebook viewers need to then like your page and share your post to enter the competition. This will result in new followers and will help market your website.

To get started, first you need to choose a prize to give away. The nicer the prize the better, generating more interest in your competition. However, always make sure that it is relevant to your WordPress website’s niche, and that you can afford such a giveaway. You should do a bit of research regarding giveaways in your area. Some countries, states and/or cities have laws about giveaway prize values. For example, in the USA a prize valued at $600 or more would require you to send the prize winner a 1099-Misc form at the end of the year to include in their taxes.

After selecting a prize you’ll need to layout the rules. This includes includes clearly identifying the prize and it’s value, giveaway duration, methods of entry, who can enter, how the winner will be chosen and technical issues (how you’ll handle duplicate entries, power outage, natural disaster, etc). If you’re using a third party service such as Rafflecopter, they have a rules/terms generator that makes this legal bit much easier.

The next step is to take a beautiful photograph of the prize. An attractive and eye-catching photograph will help grab people’s attention, and encourage them to join the competition, like your page and share your post.

Lastly, after a set time period, you need to announce the winner. Make a big deal of this, to remind your Facebook followers of the competition you have been running, and to continue your site’s promotion.

Create Your Own YouTube Channel

YouTube

Creating your own YouTube Channel is another effective way to promote your WordPress website ‘off-site’. Five billion videos are watched on YouTube everyday, so it is a great platform to use to help you reach a new market, as well as drive traffic to your site.

To create your own YouTube Channel, simply sign up and add the necessary information. This includes giving your channel a name, uploading your website’s logo to your channel, writing a description, and adding links to your website and social media channels.

Producing videos for your YouTube channel can be time-consuming. To save you time re-inventing the wheel, try and re-generate content you have already posted on your website in text form. This will ensure content is relevant to the type of audience you want to connect with, as well as ensuring you don’t burn yourself out.

There is much you can do to encourage your YouTube Channel viewers to visit your website. Write a description for each video, with a call to action and your website’s address. Discuss content from your website in your video, and share a page’s URL where viewers can read more. And make use of YouTube’s ‘cards’, that enable you to add notes to each video displaying links to your WordPress website.

Attend Events

Wordcamp

As well as online, there are many offline activities you can also participate in to help market your WordPress website. Wordcamps are a great opportunity to meet like-minded individuals and help get your name and brand known amongst the WordPress community. Once people have met and made an emotional connection with you, they are much more likely to remember, visit, and even recommend your site to others in the future. Local meetups, or industry conferences are other good marketing opportunities that could be fruitful.

Consider Local Advertising

If you have a physical store or premises, local advertising of your business and website could be rewarding. Consider advertising on the local radio, or in local papers or magazines. Sponsoring an event or a local sports team may also be a good way to promote your business and drive traffic to your WordPress website.

Wrapping Up

Not all of the ‘off-site’ marketing methods mentioned in this article will be appropriate for your site’s niche. Choose the techniques that you think are a best fit with your WordPress website. Then create a plan of action to make each strategy work for you. Good Luck!

Which strategies will you use to promote your WordPress website ‘off-site’? Please share your thoughts in the comments below…



Source link

Read more...

Create A WordPress Line Break (br) Shortcode


Want to some extra spacing to your blog post using a line break in the WordPress visual editor? You can insert a break using the typical <br /> tag via the text editor, however if you add more than one they get stripped. Sometimes you need a bit of space, so having your breaks removed or turned into a paragraph just won’t do.

If you are one of many people struggling with this issue don’t worry because today’s daily code trick will allow you to use line breaks whenever and how many times you feel like it.

The Line Break Shortcode for WordPress

Simply insert the following shortcode code into your child theme functions.php file (if you’re not sure how to create a child theme, checkout our complete WordPress child theme guide):

/* ------- Line Break Shortcode --------*/
function line_break_shortcode() {
	return '<br />';
}
add_shortcode( 'br', 'line_break_shortcode' );

Add Line Breaks To Your Posts

With the code added to your functions.php file now all you have to do to create line breaks in your visual editor is to insert the shortcode wherever you want a space.

[br]

Example:

This is some text.
[br]
This is some more text after a line break.
[br][br]
This is even more text after adding two line breaks.

Which should display as:

This is some text.
This is some more text after a line break.

This is even more text after adding two line breaks.

How to Add Line Breaks To WordPress Posts Without A Shortcode

If you weren’t looking for a shortcode but just a way to line breaks you’re in luck. There other options for adding line breaks to your WordPress site without creating a custom shortcode.

The Simple Way to Add Line Breaks to WordPress

An easy option is to just hold the shift button and click enter. This will push your text to the next line as you’re typing (as opposed to clicking enter which would just create a new paragraph). A quick & easy solution!

Note: this will only work for one line break. Adding two or more breaks will simply result in WordPress forcing your text into a new paragraph. So if you want to create large gaps between content use the shortcode method or you can add a bit of CSS.

Add Large Line Breaks with Inline CSS

If for some reason you want a huge gap, then you could enter CSS right into your post. When creating your post click on the “text” tab in the top right corner to open up the HTML side of your post editor.

WordPress Visual and Text Editor tabs

Find the paragraph you would like to add a gap of space beneath and add back the paragraph tags (the <p> at the beginning, and </p> and the end). Then add a bottom margin to your paragraph using the style attribute, like so:

<p style="margin-bottom: 100px;">This is a paragraph I want to add a 100 pixel gap after.</p>

If you want to add space above, just use the margin-top property instead. Now if you click back over to the “visual” side of the editor you should be able to see a gap the exact pixel size you entered.

Add Margin with CSS

Wrapping Up

Hopefully this quick tutorial was able to help! If you have any questions feel free to leave them in the comments section below and we’ll do our best to provide a helpful answer.



Source link

Read more...

Large Alt

How to Promote Your WordPress Website ‘Off-Site’


Whenever people think about ‘off-site’ promotion, email marketing immediately comes to mind. But apart from creating a dynamic email campaign, what else can you do to promote your WordPress website ‘off-site’?

In this article, we look at a variety of ‘off-site’ techniques that you can implement online, and offline, to help you reach a wider audience and drive traffic to your WordPress website. From guest posting and podcast hosting, to a variety of social media strategies, local advertising and attending events in person, hopefully you will find some tips here help you promote your site.

Write Guest Posts

Guest posting is a great way to promote your WordPress website ‘off-site’. Guest posting is when you publish one of your own posts on someone else’s website. Although it is often for free, you will get your bio with a link to your site displayed under the article. Therefore, not only will your article help you reach a new audience, it should also drive traffic to your site.

To start guest posting, contact websites in a similar niche as your own site, as well as your direct competition. These site’s readers are your target audience, and it is these people who you want to try and reach with your guest posts.

When you write a guest post, although you are giving away content for free, your articles still need to be of the highest standard. Choose topics that are interesting, unique and help the readers solve some sort of problem. Readers will decide whether your website is worth a visit based on the value and quality of the guest post, so make sure you impress them.

Appear on Podcasts

Podcasts

Appearing as a guest on other site’s podcasts is another way to reach a wider audience and drive traffic to your website. Again, you will need to go out of your way to contact a variety of different sites to ask if you can speak on their podcasts. Make sure these podcasts are in some way relevant to your niche, so the audience you are addressing is your target market.

You may be asked to co-host a podcast or be an interviewed guest. Either way, plan out carefully what you are going to say and make sure the wisdom you provide is valuable to those you are trying to appeal to. It is also important that your personality comes over in the podcast. This will help your visitors connect with you on an emotional level, increasing the chances of them visiting your site.

Before agreeing to speak on a podcast, check that the producer is happy for you to promote your website and share your site’s web address with the listeners. If possible, provide some content (on your site) that supports the topic of the podcast and is useful for the audience. You can then share the URL for the extra content on the podcast, encouraging listeners over to your website.

Create Your Own Podcast

itunes

Creating your own podcast and listing it on iTunes is another great way to promote your site. You can easily create a podcast with WordPress. Millions of people download from iTunes, so also adding your podcast (or series of podcasts) here will give your website possible exposure to a huge audience.

During your podcast, you can endorse your site’s content and subtly explain why listeners should visit your site. Just don’t overdo it. No one wants to listen to a podcast that is all advertising and no substance. Create podcasts based on interesting and useful topics, always related to your website’s niche. If your audience is impressed with what they hear, they are more likely to check out your site.

Reviews and ratings are an important aspect of ‘making it big’ on iTunes. The more positive reviews you have the more likely your target audience is to download your podcast, even if they have never heard of you or your website before. To build up your number of reviews, at the end of each podcast remind your listeners to leave you a review.

Be Present On Social Media

Buffer

Being constantly present and engaged on social media is an effective way to build up your social fan base. It is this following that you can share your content with and promote your website to.

Firstly, you need to identify where your audience is hanging out. Then make those social media channels your focus. Spend time each day liking and sharing other people’s posts. Follow others in your niche, and comment on their images. And post relevant articles and content from your WordPress website.

Using an automated tool like Buffer enables you to be active on social media, even when you are asleep. You can automatically share WordPress posts with Buffer by scheduling your articles in advance to be published at any time of the day or night. Buffer also lets you manage all your social media accounts from the one dashboard, saving you time logging in and out of different accounts, and helping to keep your social strategy well organized.

Create a Facebook Page

Facebook Page

A Facebook page to promote your business is a great way to create an engaged community around your website. As Facebook is still the biggest of the social media platforms, with over 2 billion monthly users, a Facebook page is pretty much a must-have.

A successful Facebook page should be constantly updated with interesting and useful information. Ask and answer questions, encouraging people to post on your page and discuss a variety of issues. Make sure your page contains links to your website, making it as easy as possible for your Facebook followers to visit your WordPress website.

To get the best results on Facebook you should consider paying to promote your page. Facebook adverts are easy to set up and help ensure that your posts target new potential followers, as well as reach your current followers. You can also set up remarketing, promoting your page to those who have already visited your site but not yet followed you on Facebook.

Once you have built a strong following on Facebook you have an active platform where you can share your website content, promote your website, and market your services and products. However, remember that your page needs to add value to your readers. Don’t make your page too promotional or sales based, as it will lose your followers.

Run Competitions on Social Media

Running competitions on social media is a great way to get your brand shared with a wider audience and advertise your site’s content or products. Facebook particularly lends itself well to competitions, and I am sure you have seen more than a couple of competition entries being shared by your friends.

A Facebook competition is easy to organize. Simply create a post containing a picture of what could be won. Facebook viewers need to then like your page and share your post to enter the competition. This will result in new followers and will help market your website.

To get started, first you need to choose a prize to give away. The nicer the prize the better, generating more interest in your competition. However, always make sure that it is relevant to your WordPress website’s niche, and that you can afford such a giveaway. You should do a bit of research regarding giveaways in your area. Some countries, states and/or cities have laws about giveaway prize values. For example, in the USA a prize valued at $600 or more would require you to send the prize winner a 1099-Misc form at the end of the year to include in their taxes.

After selecting a prize you’ll need to layout the rules. This includes includes clearly identifying the prize and it’s value, giveaway duration, methods of entry, who can enter, how the winner will be chosen and technical issues (how you’ll handle duplicate entries, power outage, natural disaster, etc). If you’re using a third party service such as Rafflecopter, they have a rules/terms generator that makes this legal bit much easier.

The next step is to take a beautiful photograph of the prize. An attractive and eye-catching photograph will help grab people’s attention, and encourage them to join the competition, like your page and share your post.

Lastly, after a set time period, you need to announce the winner. Make a big deal of this, to remind your Facebook followers of the competition you have been running, and to continue your site’s promotion.

Create Your Own YouTube Channel

YouTube

Creating your own YouTube Channel is another effective way to promote your WordPress website ‘off-site’. Five billion videos are watched on YouTube everyday, so it is a great platform to use to help you reach a new market, as well as drive traffic to your site.

To create your own YouTube Channel, simply sign up and add the necessary information. This includes giving your channel a name, uploading your website’s logo to your channel, writing a description, and adding links to your website and social media channels.

Producing videos for your YouTube channel can be time-consuming. To save you time re-inventing the wheel, try and re-generate content you have already posted on your website in text form. This will ensure content is relevant to the type of audience you want to connect with, as well as ensuring you don’t burn yourself out.

There is much you can do to encourage your YouTube Channel viewers to visit your website. Write a description for each video, with a call to action and your website’s address. Discuss content from your website in your video, and share a page’s URL where viewers can read more. And make use of YouTube’s ‘cards’, that enable you to add notes to each video displaying links to your WordPress website.

Attend Events

Wordcamp

As well as online, there are many offline activities you can also participate in to help market your WordPress website. Wordcamps are a great opportunity to meet like-minded individuals and help get your name and brand known amongst the WordPress community. Once people have met and made an emotional connection with you, they are much more likely to remember, visit, and even recommend your site to others in the future. Local meetups, or industry conferences are other good marketing opportunities that could be fruitful.

Consider Local Advertising

If you have a physical store or premises, local advertising of your business and website could be rewarding. Consider advertising on the local radio, or in local papers or magazines. Sponsoring an event or a local sports team may also be a good way to promote your business and drive traffic to your WordPress website.

Wrapping Up

Not all of the ‘off-site’ marketing methods mentioned in this article will be appropriate for your site’s niche. Choose the techniques that you think are a best fit with your WordPress website. Then create a plan of action to make each strategy work for you. Good Luck!

Which strategies will you use to promote your WordPress website ‘off-site’? Please share your thoughts in the comments below…



Source link

Read more...

Create A WordPress Line Break (br) Shortcode


Want to some extra spacing to your blog post using a line break in the WordPress visual editor? You can insert a break using the typical <br /> tag via the text editor, however if you add more than one they get stripped. Sometimes you need a bit of space, so having your breaks removed or turned into a paragraph just won’t do.

If you are one of many people struggling with this issue don’t worry because today’s daily code trick will allow you to use line breaks whenever and how many times you feel like it.

The Line Break Shortcode for WordPress

Simply insert the following shortcode code into your child theme functions.php file (if you’re not sure how to create a child theme, checkout our complete WordPress child theme guide):

/* ------- Line Break Shortcode --------*/
function line_break_shortcode() {
	return '<br />';
}
add_shortcode( 'br', 'line_break_shortcode' );

Add Line Breaks To Your Posts

With the code added to your functions.php file now all you have to do to create line breaks in your visual editor is to insert the shortcode wherever you want a space.

[br]

Example:

This is some text.
[br]
This is some more text after a line break.
[br][br]
This is even more text after adding two line breaks.

Which should display as:

This is some text.
This is some more text after a line break.

This is even more text after adding two line breaks.

How to Add Line Breaks To WordPress Posts Without A Shortcode

If you weren’t looking for a shortcode but just a way to line breaks you’re in luck. There other options for adding line breaks to your WordPress site without creating a custom shortcode.

The Simple Way to Add Line Breaks to WordPress

An easy option is to just hold the shift button and click enter. This will push your text to the next line as you’re typing (as opposed to clicking enter which would just create a new paragraph). A quick & easy solution!

Note: this will only work for one line break. Adding two or more breaks will simply result in WordPress forcing your text into a new paragraph. So if you want to create large gaps between content use the shortcode method or you can add a bit of CSS.

Add Large Line Breaks with Inline CSS

If for some reason you want a huge gap, then you could enter CSS right into your post. When creating your post click on the “text” tab in the top right corner to open up the HTML side of your post editor.

WordPress Visual and Text Editor tabs

Find the paragraph you would like to add a gap of space beneath and add back the paragraph tags (the <p> at the beginning, and </p> and the end). Then add a bottom margin to your paragraph using the style attribute, like so:

<p style="margin-bottom: 100px;">This is a paragraph I want to add a 100 pixel gap after.</p>

If you want to add space above, just use the margin-top property instead. Now if you click back over to the “visual” side of the editor you should be able to see a gap the exact pixel size you entered.

Add Margin with CSS

Wrapping Up

Hopefully this quick tutorial was able to help! If you have any questions feel free to leave them in the comments section below and we’ll do our best to provide a helpful answer.



Source link

Read more...

Full

How to Promote Your WordPress Website ‘Off-Site’


Whenever people think about ‘off-site’ promotion, email marketing immediately comes to mind. But apart from creating a dynamic email campaign, what else can you do to promote your WordPress website ‘off-site’?

In this article, we look at a variety of ‘off-site’ techniques that you can implement online, and offline, to help you reach a wider audience and drive traffic to your WordPress website. From guest posting and podcast hosting, to a variety of social media strategies, local advertising and attending events in person, hopefully you will find some tips here help you promote your site.

Write Guest Posts

Guest posting is a great way to promote your WordPress website ‘off-site’. Guest posting is when you publish one of your own posts on someone else’s website. Although it is often for free, you will get your bio with a link to your site displayed under the article. Therefore, not only will your article help you reach a new audience, it should also drive traffic to your site.

To start guest posting, contact websites in a similar niche as your own site, as well as your direct competition. These site’s readers are your target audience, and it is these people who you want to try and reach with your guest posts.

When you write a guest post, although you are giving away content for free, your articles still need to be of the highest standard. Choose topics that are interesting, unique and help the readers solve some sort of problem. Readers will decide whether your website is worth a visit based on the value and quality of the guest post, so make sure you impress them.

Appear on Podcasts

Podcasts

Appearing as a guest on other site’s podcasts is another way to reach a wider audience and drive traffic to your website. Again, you will need to go out of your way to contact a variety of different sites to ask if you can speak on their podcasts. Make sure these podcasts are in some way relevant to your niche, so the audience you are addressing is your target market.

You may be asked to co-host a podcast or be an interviewed guest. Either way, plan out carefully what you are going to say and make sure the wisdom you provide is valuable to those you are trying to appeal to. It is also important that your personality comes over in the podcast. This will help your visitors connect with you on an emotional level, increasing the chances of them visiting your site.

Before agreeing to speak on a podcast, check that the producer is happy for you to promote your website and share your site’s web address with the listeners. If possible, provide some content (on your site) that supports the topic of the podcast and is useful for the audience. You can then share the URL for the extra content on the podcast, encouraging listeners over to your website.

Create Your Own Podcast

itunes

Creating your own podcast and listing it on iTunes is another great way to promote your site. You can easily create a podcast with WordPress. Millions of people download from iTunes, so also adding your podcast (or series of podcasts) here will give your website possible exposure to a huge audience.

During your podcast, you can endorse your site’s content and subtly explain why listeners should visit your site. Just don’t overdo it. No one wants to listen to a podcast that is all advertising and no substance. Create podcasts based on interesting and useful topics, always related to your website’s niche. If your audience is impressed with what they hear, they are more likely to check out your site.

Reviews and ratings are an important aspect of ‘making it big’ on iTunes. The more positive reviews you have the more likely your target audience is to download your podcast, even if they have never heard of you or your website before. To build up your number of reviews, at the end of each podcast remind your listeners to leave you a review.

Be Present On Social Media

Buffer

Being constantly present and engaged on social media is an effective way to build up your social fan base. It is this following that you can share your content with and promote your website to.

Firstly, you need to identify where your audience is hanging out. Then make those social media channels your focus. Spend time each day liking and sharing other people’s posts. Follow others in your niche, and comment on their images. And post relevant articles and content from your WordPress website.

Using an automated tool like Buffer enables you to be active on social media, even when you are asleep. You can automatically share WordPress posts with Buffer by scheduling your articles in advance to be published at any time of the day or night. Buffer also lets you manage all your social media accounts from the one dashboard, saving you time logging in and out of different accounts, and helping to keep your social strategy well organized.

Create a Facebook Page

Facebook Page

A Facebook page to promote your business is a great way to create an engaged community around your website. As Facebook is still the biggest of the social media platforms, with over 2 billion monthly users, a Facebook page is pretty much a must-have.

A successful Facebook page should be constantly updated with interesting and useful information. Ask and answer questions, encouraging people to post on your page and discuss a variety of issues. Make sure your page contains links to your website, making it as easy as possible for your Facebook followers to visit your WordPress website.

To get the best results on Facebook you should consider paying to promote your page. Facebook adverts are easy to set up and help ensure that your posts target new potential followers, as well as reach your current followers. You can also set up remarketing, promoting your page to those who have already visited your site but not yet followed you on Facebook.

Once you have built a strong following on Facebook you have an active platform where you can share your website content, promote your website, and market your services and products. However, remember that your page needs to add value to your readers. Don’t make your page too promotional or sales based, as it will lose your followers.

Run Competitions on Social Media

Running competitions on social media is a great way to get your brand shared with a wider audience and advertise your site’s content or products. Facebook particularly lends itself well to competitions, and I am sure you have seen more than a couple of competition entries being shared by your friends.

A Facebook competition is easy to organize. Simply create a post containing a picture of what could be won. Facebook viewers need to then like your page and share your post to enter the competition. This will result in new followers and will help market your website.

To get started, first you need to choose a prize to give away. The nicer the prize the better, generating more interest in your competition. However, always make sure that it is relevant to your WordPress website’s niche, and that you can afford such a giveaway. You should do a bit of research regarding giveaways in your area. Some countries, states and/or cities have laws about giveaway prize values. For example, in the USA a prize valued at $600 or more would require you to send the prize winner a 1099-Misc form at the end of the year to include in their taxes.

After selecting a prize you’ll need to layout the rules. This includes includes clearly identifying the prize and it’s value, giveaway duration, methods of entry, who can enter, how the winner will be chosen and technical issues (how you’ll handle duplicate entries, power outage, natural disaster, etc). If you’re using a third party service such as Rafflecopter, they have a rules/terms generator that makes this legal bit much easier.

The next step is to take a beautiful photograph of the prize. An attractive and eye-catching photograph will help grab people’s attention, and encourage them to join the competition, like your page and share your post.

Lastly, after a set time period, you need to announce the winner. Make a big deal of this, to remind your Facebook followers of the competition you have been running, and to continue your site’s promotion.

Create Your Own YouTube Channel

YouTube

Creating your own YouTube Channel is another effective way to promote your WordPress website ‘off-site’. Five billion videos are watched on YouTube everyday, so it is a great platform to use to help you reach a new market, as well as drive traffic to your site.

To create your own YouTube Channel, simply sign up and add the necessary information. This includes giving your channel a name, uploading your website’s logo to your channel, writing a description, and adding links to your website and social media channels.

Producing videos for your YouTube channel can be time-consuming. To save you time re-inventing the wheel, try and re-generate content you have already posted on your website in text form. This will ensure content is relevant to the type of audience you want to connect with, as well as ensuring you don’t burn yourself out.

There is much you can do to encourage your YouTube Channel viewers to visit your website. Write a description for each video, with a call to action and your website’s address. Discuss content from your website in your video, and share a page’s URL where viewers can read more. And make use of YouTube’s ‘cards’, that enable you to add notes to each video displaying links to your WordPress website.

Attend Events

Wordcamp

As well as online, there are many offline activities you can also participate in to help market your WordPress website. Wordcamps are a great opportunity to meet like-minded individuals and help get your name and brand known amongst the WordPress community. Once people have met and made an emotional connection with you, they are much more likely to remember, visit, and even recommend your site to others in the future. Local meetups, or industry conferences are other good marketing opportunities that could be fruitful.

Consider Local Advertising

If you have a physical store or premises, local advertising of your business and website could be rewarding. Consider advertising on the local radio, or in local papers or magazines. Sponsoring an event or a local sports team may also be a good way to promote your business and drive traffic to your WordPress website.

Wrapping Up

Not all of the ‘off-site’ marketing methods mentioned in this article will be appropriate for your site’s niche. Choose the techniques that you think are a best fit with your WordPress website. Then create a plan of action to make each strategy work for you. Good Luck!

Which strategies will you use to promote your WordPress website ‘off-site’? Please share your thoughts in the comments below…



Source link

Read more...

Create A WordPress Line Break (br) Shortcode


Want to some extra spacing to your blog post using a line break in the WordPress visual editor? You can insert a break using the typical <br /> tag via the text editor, however if you add more than one they get stripped. Sometimes you need a bit of space, so having your breaks removed or turned into a paragraph just won’t do.

If you are one of many people struggling with this issue don’t worry because today’s daily code trick will allow you to use line breaks whenever and how many times you feel like it.

The Line Break Shortcode for WordPress

Simply insert the following shortcode code into your child theme functions.php file (if you’re not sure how to create a child theme, checkout our complete WordPress child theme guide):

/* ------- Line Break Shortcode --------*/
function line_break_shortcode() {
	return '<br />';
}
add_shortcode( 'br', 'line_break_shortcode' );

Add Line Breaks To Your Posts

With the code added to your functions.php file now all you have to do to create line breaks in your visual editor is to insert the shortcode wherever you want a space.

[br]

Example:

This is some text.
[br]
This is some more text after a line break.
[br][br]
This is even more text after adding two line breaks.

Which should display as:

This is some text.
This is some more text after a line break.

This is even more text after adding two line breaks.

How to Add Line Breaks To WordPress Posts Without A Shortcode

If you weren’t looking for a shortcode but just a way to line breaks you’re in luck. There other options for adding line breaks to your WordPress site without creating a custom shortcode.

The Simple Way to Add Line Breaks to WordPress

An easy option is to just hold the shift button and click enter. This will push your text to the next line as you’re typing (as opposed to clicking enter which would just create a new paragraph). A quick & easy solution!

Note: this will only work for one line break. Adding two or more breaks will simply result in WordPress forcing your text into a new paragraph. So if you want to create large gaps between content use the shortcode method or you can add a bit of CSS.

Add Large Line Breaks with Inline CSS

If for some reason you want a huge gap, then you could enter CSS right into your post. When creating your post click on the “text” tab in the top right corner to open up the HTML side of your post editor.

WordPress Visual and Text Editor tabs

Find the paragraph you would like to add a gap of space beneath and add back the paragraph tags (the <p> at the beginning, and </p> and the end). Then add a bottom margin to your paragraph using the style attribute, like so:

<p style="margin-bottom: 100px;">This is a paragraph I want to add a 100 pixel gap after.</p>

If you want to add space above, just use the margin-top property instead. Now if you click back over to the “visual” side of the editor you should be able to see a gap the exact pixel size you entered.

Add Margin with CSS

Wrapping Up

Hopefully this quick tutorial was able to help! If you have any questions feel free to leave them in the comments section below and we’ll do our best to provide a helpful answer.



Source link

Read more...

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