Tag - Beginners

How to Choose the Best Products to Sell Online (Beginner’s Guide)


You want to make extra money on the side, so you looked into several online business ideas and decided that creating an online store is the way to go.

The next step is where beginners often struggle the most: choosing which products to sell on your online store.

In this ultimate guide, we will explain how to easily choose the best products to sell online by following our step by step process.

Choosing products to sell online

1. Basics of Choosing Products to Sell on Your Ecommerce Store

Before you start looking into products that you can sell, there are some basics that you need to keep in mind. Let’s look at some of the most important ones first.

1. Choosing Your Ecommerce Platform

First you need to choose a platform that you want to use to sell your products.

Choosing the right eCommerce platform is important because it would affect your choice of products and how you do business.

Choosing an eCommerce platform

WooCommerce is the most popular eCommerce platform in the world. It is easy to use, and you can use it to sell all kind of products while accepting payments using multiple payment gateways. See our guide on how to start an online store to get started with WooCommerce.

However, WooCommerce is not the only platform out there. There are some great WooCommerce alternatives that could be better for you depending on what you are trying to sell.

If you lack technical skills and want a quicker way to build an online store, then you may want to look into Shopify. It is a fully hosted solution that takes care of all the technical stuff. The catch here is that you will be paying a little more, and your costs will grow as you make more sales.

For a side by side comparison, see our article on Shopify vs WooCommerce with the pros and cons of both platforms.

2. Shipping

Shipping has a huge impact on the success of an eCommerce store. A study conducted by Business Insider discovered that higher shipping costs are the #1 cause of all abandoned shopping carts online.

Shipping costs more cart abandonment

You would obviously want to select products that you can ship at lower costs or for free. If you only plan to sell digital products (music, video, software, ebook, etc), then you don’t have to worry about shipping because the products will be downloaded by customers online.

3. Inventory

Do you want to manage inventory and keep products stocked? For that, you will need storage space and inventory management through your eCommerce software. Keeping products in stock will increase your cost of business.

On the other hand, drop-shipping solves this problem. You can select products that are shipped directly by the manufacturer or supplier.

4. Price

You’ll need to find products where you can offer a competitive price to your customers. If the product you are selling is more expensive than your competitors, then obviously that would discourage many first time buyers.

2. Types of Products That You Can Sell Easily

There are many different kinds of products that you can sell in your online store. Let’s narrow them down into two major sections.

1. Commoditized Products

These are products that everyone needs and are sold by many small and large stores without any difference in quality. For example, everyday products like soap, detergent, cereal, and more.

These products are made by some of the largest brands in the retail industry and are available widely with little to no difference in price.

This makes it harder for you to compete with giants like Amazon, Walmart, Target, etc. They can offer those products at lower costs, free shipping, and other perks.

This rules out a large number of products for you.

2. Niche Products

These are products that are unique or hand-made, available in limited stocks, and from specific suppliers. Think of home-made soaps, novelty t-shirts, ceramics, gift items, software, and countless other products.

Since these products are not widely available, they give you a competitive advantage.

There are even unique platforms like Etsy stores where you can find small vendors who make beautiful products and would love to partner up with other stores.

Etsy stores

You can also find suppliers abroad using websites like AliExpress or Alibaba.com. These suppliers can make those niche products to your specifications and deliver them to you.

Niche products are available in almost any product category imaginable. You’ll find tons of unique ideas as you do your product research.

This brings us to our next tip.

3. Doing Product Research On Your Own

Don’t use your best guess to select products you sell online. Back it up with data so that you know there is a demand for these products and customers are looking for them.

The first tool you are going to use for your research is Amazon.

It is the world’s largest eCommerce store with thousands of products. Luckily, it is also a treasure trove of free data that you can scrap and make your decisions.

Go through different product categories to find out top performing products in each category. Keep narrowing down your search to sub-categories to find targeted sub-niches of products.

Let’s suppose you wanted to sell kid’s toys, narrow down your search to very specific toy categories. This excludes popular products, and you get a very focused set of products as you filter through.

Narrow down categories to find product data

Switch to the ‘Bestsellers’ view to find the top performing products on Amazon under each category.

Sort products by Bestsellers

SEMRush is another great tool that you can use to gather data from competitors or any eCommerce store you want.

SEMRush

It shows you where those eCommerce stores are getting most of their traffic, which products they are promoting through paid advertisements, what are their most viewed products, and more.

It also shows your competitor’s product listing ads from Google. You can see their best performing product listing ads, keywords, and other data.

Here are some other tools you can use to gather product data from other websites.

  • Ahrefs – A powerful competitor research tool that will show what’s popular on the websites of your competitors.
  • AdPlexity – A popular eCommerce research tool that helps you collect eCommerce data from across the web, from competitors, or any other website.
  • AmazeOwl – It is an Amazon product reseach tool available as a free desktop application.

4. Use Customer Personas to Find Product Ideas

Using customer personas to find products

A customer persona is a fictional profile of an ideal customer that you want to target. You create this profile by answering simple questions about an ideal buyer.

This is your target audience and personifying them helps you understand them better when you are doing product research.

If you have an existing store, then you can use eCommerce tracking in Google Analytics to build an ideal buyer persona.

If you are just starting out, then use your best guess to build a customer persona. This exercise helps you understand your customer’s needs, questions they may have, and what kind of products they would like to buy.

To learn more about buyer persona, see this guide on creating a concrete buyer persona with ready-made templates and examples.

5. Find Products You are Passionate About

As career advisors say, ‘Choose a job you love, and you’ll never have to work a day in your life’.

Similarly, choosing products that you are passionate about helps you sell them more effectively.

These could be products that you personally love and passionately recommend to your family and friends. These could be products related to a hobby or activity that you are passionate about.

Nothing drives more passion when you build something useful and want others to use it.

Following your passion allows you to look deeply into products and find ideas that offer real value to your customers.

We hope this article helped you learn how to choose the best products to sell online. You may also want to see our article on tips to grow your business online without spending a lot of money.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Choose the Best Products to Sell Online (Beginner’s Guide) appeared first on WPBeginner.





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How to Add Social Share Buttons in WordPress (Beginner’s Guide)


Do you want to add social share buttons in WordPress? Social media websites are where people spend a lot of their time on internet.

You can use social media to build user engagement and bring new users to your website. The simplest way to do this is by adding social sharing buttons to WordPress posts and pages.

In this article, we’ll show you how to easily add social share buttons and display share counts in WordPress. We will cover couple of different ways to do this, so you can add social buttons above and below post content or make a floating share bar..

How to Add Social Share Buttons in WordPress - Easy Way

Why You Should Add Social Share Buttons in WordPress?

Social networking is one of the most popular online activities today. It is estimated that by the end of 2019, there will be around 2.77 billion social media users around the globe. (Source)

That’s why social media marketing is now a crucial part of any businesses’ growth strategy. If you want to reach more potential customers, then social media platforms are highly effective channels to communicate with them.

The problem is that when you share your content on your own social media profiles, tit only reaches a limited number of your own followers.

The best way to reach people who don’t follow your business on social media is by adding social sharing buttons to your WordPress site.

Social share buttons prompt your website visitors to share your content on their social media timeline. This allows your content to be seen by their friends and followers who can then add comments, like, and re-share it.

Adding social sharing buttons to your website can help you:

  • Get more traffic to your website
  • Increase your social media following
  • Generate more leads and sales
  • Build social proof and brand recognition

Having said that, let’s see how to easily add social share buttons in WordPress.

Adding Social Share Buttons in WordPress

For this tutorial, we’ll be using the Shared Counts plugin. It is the best WordPress social media plugin available on the market.

Using this plugin, you can easily add social share buttons in your WordPress posts and also display the share counts. The best part is that it is optimized for performance and doesn’t slow down your website.

Unlike other social sharing plugins, Shared Counts uses a unique caching method to have minimal impact on your website’s speed and performance.

The first thing you need to do is to install and activate the Shared Counts plugin. For detailed instructions, see our step by step guide on how to install a WordPress plugin.

After you’ve installed the plugin, you need to go to Settings » SharedCounts menu to configure plugin settings.

Shared Counts WordPress menu

Next, you need to scroll down to the ‘Display’ section and choose the share buttons you want to display. By default, three buttons are selected (Facebook, Twitter, and Pinterest).

Shared Counts Plugin - select social share buttons

You can click on the white area in the field to add additional share buttons that you want.

Add social share buttons in Shared Counts

Next, you can choose the share button style from the dropdown menu labeled “Share Button Style”. Shared Counts plugin comes with 8 beautiful button styles.

Shared Counts share button styles

After that, you’ll need to select the theme location where you want to display the social share buttons. You can choose from 3 options: Before Content, After Content, and Before and After Content.

Theme Locations for Social Share Buttons

Lastly, you need to select the supported post types. It has ‘post’ selected by default.

If you want to display share buttons on your pages and other post types, then you can check the box next to page option.

Supported Post types Shared Counts

Don’t forget to click on the Save Changes button to store your settings.

Once done, you can visit any post on your website to see the social sharing buttons in action. Here’s how our demo website looks with the ‘Classic’ button style on default Twenty Nineteen theme.

Social Share Buttons by Shared Counts

How to Display Social Share Counts in WordPress?

As the name suggests, Shared Counts plugin can also show your social share counts without slowing down your website.

To enable social share counts, you’ll need to go to the Shared Counts settings and set up the share count source.

On the Shared Counts settings window, you’ll see the ‘Share Counts’ settings at the top.

By default, you’ll see the None option selected for ‘Count Source’ which means that share counts are not being retrieved and displayed.

Share Counts Source none Shared Counts

To show the social share counts, you can choose from two sources.

Share Counts Source Options

The SharedCount.com is the recommended option for the plugin. If you choose this option, the counts are retrieved from the SharedCount service API. It allows fetching all counts with only 2 API calls which is the best for performance.

If you choose the ‘Native’ option, share counts are retrieved from the respective social service, like Facebook API for Facebook counts, Pinterest API for Pin counts. This method can slow down your site because it will require multiple API calls.

We recommend choosing SharedCount.com as your count source. Next, you’ll see a field for SharedCount API key.

Shared Counts API field

You can get the SharedCount API by signing up to for a free account on SharedCount.com website.

Register for SharedCounts com

Enter your email address and a password. Then click Create Account.

Create SharedCounts.com account

The website will now send a confirmation link to your email address. You need to click the link to verify.

SharedCounts.com account verified

Once your email is verified, you need to log into your SharedCount account and navigate to your account at the top right side of the screen. There, you’ll see your email address and a dropdown icon next to it.

SharedCounts.com account

Next, you need to click the drop-down menu and select ‘Settings’. From here you’ll find your SharedCount API key.

SharedCounts.com API key

You need to copy the API key and go back to your plugin’s settings page on your WordPress site. Now, go ahead and paste the API key in the ‘SharedCount API Key’ field.

Insert SharedCounts API key

Below that, you’ll see some other settings related to social share counts. You can review and change them if you like.

If you want to show the total counts, then you can check the box next to ‘Count Total Only’ option.

We also recommend checking the box to hide empty counts instead of displaying a zero (0).

Share count options

Next, you will see a new ‘Total Counts’ field in the Display section. This allows you to show total share counts alongside your share buttons.

Add Total Counts button Shared Counts Plugin

Don’t forget to click on the ‘Save changes’ button to store your settings.

You can now visit your website to see the social sharing buttons with share count for each blog post.

Adding Social Share Buttons on Selected Pages

Typpically social share buttons aren’t usually added to WordPress pages however sometimes you may want to enable them on some specific pages.

If so then, you can use the Shared Counts shortcode: [[shared_counts]].

You can add this shortcode anywhere on your website to display the share buttons.

To add shortcodes in WordPress, there is a shortcode block in the WordPress block editor.

Shortcode Block in Gutenberg Editor

You can simply add the block to your content area and then paste the Shared Counts shortcode.

Insert Shared Counts Shortcode

Using the shortcode, you can add social share buttons really anywhere on your site.

Adding Floating Social Share Bar in WordPress

The Shared Counts plugin allows you to add social share buttons above content, below content, or both above and below content. These share buttons are static and not visible all the time.

Another popular way to display social sharing buttons is by adding a floating social sharing bar. It is a social sharing menu that sticks on users’ screens as they scroll down.

Unlike the standard sharing buttons, the floating social share bar will be seen the whole time a user reads your article. Making them more noticeable and helping you boost social sharing.

Some user experience experts argue that it makes your website look bad as it fills out the white space. However, if you can keep it clean, then it can be quite useful.

For the floating social share buttons, you need to install and activate the Sassy Social Share plugin.

Upon activation, the plugin will add a new menu item labeled ‘Sassy Social Share’ to your WordPress admin sidebar. Clicking on it will take you to the plugin’s settings page.

Select your button style

First, you need to choose an icon style. The plugin comes with square, rounded, and rectangle buttons. You can choose styles for both the floating social share bar and the standard share bar.

Next, you need to switch to the ‘Standard Interface’ tab. From here you can enable or disable the standard static social sharing buttons.

Standard sharing buttons

We recommend using either floating or static social buttons. Using both of them will be an overkill and may create a bad user experience.

Next, you need to switch to the ‘Floating Interface’ tab and check the box next to ‘Enable Floating sharing interface’ option.

Floating social share plugin settings

After that, you need to choose the social media websites you want to display. You can add or remove buttons and rearrange them by simple drag and drop.

Once you are finished, click on the ‘Save Changes’ button to store your settings.

You can now visit your website to see floating social share buttons in action. Here’s how it looked on our demo website.

Floating social share buttons

We hope this article helped you learn how to add social share buttons in WordPress. You may also want to learn how to add social media icons to WordPress menus and how to add the social icons to the sidebar.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.





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How to Get a Free SSL Certificate for Your WordPress Website (Beginner’s Guide)


Did you know that Google shows all non-SSL websites as “Not Secure”. This means that if you are not using a SSL certificate on your website, then you’ll lose customers trust.

Because SSL certificate helps protect your website data, it’s actually a requirement for accepting payments online.

Normally, paid SSL certificates are quite expensive. If you are just starting a blog or making a DIY business website, then you likely want to keep costs low.

Luckily, there are multiple ways to get a free SSL certificate to reduce your website cost. In this article, we will show you how to easily get a free SSL certificate for your WordPress website and set it up all by yourself.

Getting a free SSL certificate for your WordPress site

We will also cover the following topics:

  • What is an SSL Certificate?
  • Why You need an SSL certificate for Your WordPress Site
  • How does SSL certificate work to keep information secure
  • How much SSL certificates cost
  • How you can get a free SSL certificate
  • How to Install a free SSL certificate in WordPress

Ready? Let’s get started.

What is SSL?

SSL stands for Secure Sockets Layer. It is an internet protocol for securing data transfer between a user’s browser and the website they are visiting.

Every internet user transfers information when they visit websites. This information can often be sensitive like payment details, credit card information, or login credentials.

Using the normal HTTP protocol means this information can be hijacked by hackers. This is where SSL or HTTPS comes in.

Websites need an SSL certificate issued by one of the recognized certificate issuing authority. This certificate is verified and highlighted in the user’s browser address bar with a padlock sign and HTTPS instead of HTTP.

Address bar showing SSL secure padlock icon with HTTPs

Do I Need an SSL Certificate for My WordPress Website?

SSL / HTTPS is recommended for all websites on the internet. However, it is absolutely required for all websites that collect user information like login details, payment information, credit cards, and more.

If you are running an e-commerce store, a membership website, or require users to login, then you need to get an SSL certificate right away.

Most online payment services require your website to use SSL/HTTPs before you can receive payments.

Apart from security, SSL certificate also creates a positive impression of your brand among your users. Google also recommends using SSL, and research shows that SSL-enabled websites rank slightly higher in search results.

Last but not least, if your website is not using an SSL certificate, then Google Chrome will show your users that your website is not secure.

Not secure label shown in Google Chrome web browser

This icon affects your brand image and user’s trust on your website.

How Does SSL Certificate Work?

Now that we have explained what is SSL and why is it important, you might be wondering how does an SSL certificate actually works?

SSL protects information by encrypting the data transfer between a user’s browser and the website.

When a user visits an SSL/HTTPs website, their browser first verifies if the website’s SSL certificate is valid.

If everything checks out, then the browser uses the website’s public key to encrypt the data. This data is then sent back to the intended server (website) where it is decrypted using the public key and a secret private key.

How SSL works to protect data transfer

How Much Do SSL Certificates Cost?

Cost of SSL Certificates differs from one certificate authority to another. Their pricing could be anywhere between $50-200 / year. Some providers offer add-on services with their certificates which may also affect the cost of your SSL certificate.

If you are going to purchase an SSL certificate, then we recommend GoDaddy. They are the largest domain name registration service in the world, managing more than 77 million domains.

They offer simple SSL certificate plans starting from $74.99 / year. After you have purchased an SSL certificate, you can ask your hosting provider to install it for you.

But before you do that, you should check to see if you can get the SSL certificate for free.

How Can I Get an SSL Certificate for Free?

A lot of website owners are reluctant to use SSL due to the additional cost. This left many small websites vulnerable to data and information theft.

A non-profit project called Let’s Encrypt decided to fix this by establishing a free certificate authority.

The purpose of this certificate authority is to make it easier for website owners to get a free SSL certificate. Internet becomes a safer place if more and more websites start using SSL.

Due to the significance of the project, it quickly earned the support of major companies like Google, Facebook, Shopify, WordPress.com and many others.

The challenge is that installing the free SSL certificate by Let’s Encrypt for a beginner user is quite difficult because it requires coding knowledge and server systems knowledge.

Thankfully, all of the best WordPress hosting companies are now offering free SSL certificate with all their hosting plans (some are using Let’s Encrypt).

Choosing one of these providers will save you from the hassle of installing the free SSL certificate on your own.

Here are the top WordPress hosting companies that offer free SSL certificate with their hosting plans.

If you are already using one of these companies, then you can turn on your free SSL certificate from your hosting dashboard. Simply login to your hosting account’s cPanel dashboard and scroll down to the ‘Security’ section.

Enable free SSL certificate from cPanel

Bluehost users will find the free SSL option by visiting My Sites » Manage Site page. From here, you can switch to the security tab and turn on free SSL certificate for your website.

Bluehost free SSL

Depending on your hosting company, your web hosting control panel may look different than the screenshot above. If you are having trouble locating the free SSL option, then you can ask your hosting provider to enable it for you.

If your web hosting company does not offer free SSL, then you can easily follow our guide to switch your hosting and move your sites to one of the companies above.

Installing Free SSL Certificate and Setting up WordPress

Once you have enabled your free SSL Certificate, you will need to set up WordPress to start using HTTPS instead of HTTP in all your URLs.

The easiest way to do this is by installing and activating the Really Simple SSL plugin on your website. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, the plugin will check to see if your SSL certificate is enabled. After that, it will turn on HTTP to HTTPS redirect and change your website settings to start using SSL/HTTPs.

SSL enabled in WordPress

To make your website completely secure, you need to make sure that URLs of your website are loading using the HTTPS protocol. Really Simple SSL plugin does that automatically by fixing the URLs when the page loads.

Even if a single URL still loads using the insecure HTTP protocol, then browsers will treat your entire website as not fully secure.

Connection not fully secure

To fix these URLs, you will need to use your browser’s inspect tool to find them and then replace them with the correct HTTPs URLs. For more on this, see our tutorial on how to fix mixed content error in WordPress.

Really Simple SSL Plugin makes it super easy to set up free SSL certificate in WordPress. That’s why we recommend it for all beginners.

However, it catches insecure URLs when the page loads, which increases your page load time a little bit. This is why advanced users who are concerned about WordPress speed uses the manual method to setup their free SSL certificate.

We have created detailed step by step instructions to help you properly switch WordPress from HTTP to HTTPS (which shows both the manual method and the plugin method).

We hope this article helped you learn how to get a free SSL certificate for your WordPress site. You may also want to see our step by step guide on how to create free business email address for your WordPress site.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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How to Optimize Your Robots.txt for SEO in WordPress (Beginner’s Guide)


Recently one of our readers asked us for tips on how to optimize the robots.txt file to improve SEO. Robots.txt file tells search engines how to crawl your website which makes it an incredibly powerful SEO tool. In this article, we will show you how to create a perfect robots.txt file for SEO.

Using WordPress robots.txt file to improve SEO

What is robots.txt file?

Robots.txt is a text file that website owners can create to tell search engine bots how to crawl and index pages on their site.

It is typically stored in the root directory also known as the main folder of your website. The basic format for a robots.txt file looks like this:


User-agent: [user-agent name]
Disallow: [URL string not to be crawled]

User-agent: [user-agent name]
Allow: [URL string to be crawled]


Sitemap: [URL of your XML Sitemap]

You can have multiple lines of instructions to allow or disallow specific URLs and add multiple sitemaps. If you do not disallow a URL, then search engine bots assume that they are allowed to crawl it.

Here is what a robots.txt example file can look like:


User-Agent: *
Allow: /wp-content/uploads/
Disallow: /wp-content/plugins/
Disallow: /wp-admin/

Sitemap: https://example.com/sitemap_index.xml


In the above robots.txt example, we have allowed search engines to crawl and index files in our WordPress uploads folder.

After that, we have disallowed search bots from crawling and indexing plugins and WordPress admin folders.

Lastly, we have provided the URL of our XML sitemap.

Do You Need a Robots.txt File for Your WordPress Site?

If you don’t have a robots.txt file, then search engines will still crawl and index your website. However, you will not be able to tell search engines which pages or folders they should not crawl.

This will not have much of an impact when you’re first starting a blog and do not have a lot of content.

However as your website grows and you have a lot of content, then you would likely want to have better control over how your website is crawled and indexed.

Here is why.

Search bots have a crawl quota for each website.

This means that they crawl a certain number of pages during a crawl session. If they don’t finish crawling all pages on your site, then they will come back and resume crawl in the next session.

This can slow down your website indexing rate.

You can fix this by disallowing search bots from attempting to crawl unnecessary pages like your WordPress admin pages, plugin files, and themes folder.

By disallowing unnecessary pages, you save your crawl quota. This helps search engines crawl even more pages on your site and index them as quickly as possible.

Another good reason to use robots.txt file is when you want to stop search engines from indexing a post or page on your website.

It is not the safest way to hide content from the general public, but it will help you prevent them from appearing in search results.

What Does an Ideal Robots.txt File Should Look Like?

Many popular blogs use a very simple robots.txt file. Their content may vary, depending on the needs of the specific site:


User-agent: *
Disallow:
 
Sitemap: http://www.example.com/post-sitemap.xml
Sitemap: http://www.example.com/page-sitemap.xml

This robots.txt file allows all bots to index all content and provides them a link to the website’s XML sitemaps.

For WordPress sites, we recommend the following rules in the robots.txt file:


User-Agent: *
Allow: /wp-content/uploads/
Disallow: /wp-content/plugins/
Disallow: /wp-admin/
Disallow: /readme.html
Disallow: /refer/

Sitemap: http://www.example.com/post-sitemap.xml
Sitemap: http://www.example.com/page-sitemap.xml

This tell search bots to index all WordPress images and files. It disallows search bots from indexing WordPress plugin files, WordPress admin area, the WordPress readme file, and affiliate links.

By adding sitemaps to robots.txt file, you make it easy for Google bots to find all the pages on your site.

Now that you know what an ideal robots.txt file look like, let’s take a look at how you can create a robots.txt file in WordPress.

How to Create a Robots.txt File in WordPress?

There are two ways to create a robots.txt file in WordPress. You can choose the method that works best for you.

Method 1: Editing Robots.txt File Using Yoast SEO

If you are using the Yoast SEO plugin, then it comes with a robots.txt file generator.

You can use it to create and edit a robots.txt file directly from your WordPress admin area.

Simply go to SEO » Tools page in your WordPress admin and click on the File Editor link.

File editor tool in Yoast SEO

On the next page, Yoast SEO page will show your existing robots.txt file.

If you don’t have a robots.txt file, then Yoast SEO will generate a robots.txt file for you.

Create robots.txt file using Yoast SEO

By default, Yoast SEO’s robots.txt file generator will add the following rules to your robots.txt file:


User-agent: *
Disallow: /

It is important that you delete this text because it blocks all search engines from crawling your website.

After deleting the default text, you can go ahead and add your own robots.txt rules. We recommend using the ideal robots.txt format we shared above.

Once you’re done, don’t forget to click on the ‘Save robots.txt file’ button to store your changes.

Method 2. Edit Robots.txt file Manually Using FTP

For this method, you will need to use an FTP client to edit robots.txt file.

Simply connect to your WordPress hosting account using an FTP client.

Once inside, you will be able to see the robots.txt file in your website’s root folder.

Editing WordPress robots.txt file using FTP

If you don’t see one, then you likely don’t have a robots.txt file. In that case, you can just go ahead and create one.

Create robots.txt file using FTP

Robots.txt is a plain text file, which means you can download it to your computer and edit it using any plain text editor like Notepad or TextEdit.

After saving your changes, you can upload it back to your website’s root folder.

How to Test Your Robots.txt File?

Once you have created your robots.txt file, it’s always a good idea to test it using a robots.txt tester tool.

There are many robots.txt tester tools out there, but we recommend using the one inside Google Search Console.

Simply login to your Google Search Console account, and then switch to the old Google search console website.

Switch to old Google Search Console

This will take you to the old Google Search Console interface. From here you need to launch the robots.txt tester tool located under ‘Crawl’ menu.

Robots.txt tester tool

The tool will automatically fetch your website’s robots.txt file and highlight the errors and warnings if it found any.

Final Thoughts

The goal of optimizing your robots.txt file is to prevent search engines from crawling pages that are not publicly available. For example, pages in your wp-plugins folder or pages in your WordPress admin folder.

A common myth among SEO experts is that blocking WordPress category, tags, and archive pages will improve crawl rate and result in faster indexing and higher rankings.

This is not true. It’s also against Google’s webmaster guidelines.

We recommend that you follow the above robots.txt format to create a robots.txt file for your website.

We hope this article helped you learn how to optimize your WordPress robots.txt file for SEO. You may also want to see our ultimate WordPress SEO guide and the best WordPress SEO tools to grow your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.





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