Tag - Email

7 Best SMTP Service Providers with High Email Deliverability (2019)


Are you looking for the best SMTP service providers?

An SMTP service provider helps you reliably send emails from your website to your users.

SMTP servers are especially configured to ensure that your emails reach users’ inbox and don’t end up in the junk mail folder.

In this article, we will share the best SMTP service providers with high email deliverability. We will also show you how to send your WordPress emails using these SMTP services.

Best SMTP service providers for higher deliverability

Why You Need an SMTP Service Provider for WordPress Emails?

All WordPress websites rely heavily on email to do various tasks. For example:

  • Recovering lost password
  • Registering a new account
  • Notifications for comments, new articles, password changes, and more
  • If its an online store, then sending customers order confirmation, invoices, and delivery information via email.

By default, WordPress is configured to send emails using the PHP mail() function. This is the primary reason why users complain about WordPress not sending email issue.

There are a number of problems with the default mail method, and why it doesn’t work.

Most hosting providers don’t have this function configured properly. Some even disable it completely to prevent their servers from abuse.

Misusing this function is a common problem as it does not require authentication and can be used to send spam emails.

Even if the mail function is working on your WordPress hosting, sometimes your WordPress emails may still end up in spam because most spam filters will verify sender email, location, domain name, and it would flag your site email as suspicious or spam.

The only way to fix this problem is by using an SMTP server to send WordPress emails.

What is SMTP?

SMTP or Simple Mail Transfer Protocol is the industry standard to send emails on the internet. It uses proper authentication which increases the chances that your emails will actually get delivered in users inbox.

There are both paid and free SMTP service providers. In fact, you can get a free SMTP account with a business email address from Google or Outlook.

However, there is a limit on how many emails you can send using the traditional email services. Usually, these free email providers like Gmail or Outlook don’t want you to use their SMTP servers for automatic emails like those sent by a WordPress website.

This is why you need to sign up with one of the well-known SMTP service providers to ensure that your emails are properly delivered. Don’t worry, a lot of the top SMTP companies offer very generous free SMTP plans that are good enough for most websites.

Let’s take a look at the best SMTP service providers with high deliverability.

Best SMTP Service Providers

There are many SMTP service providers that allow you to send mass emails, WordPress emails, transactional emails, and more.

However, each one of them is different in terms of features, pricing, ease of use, number of emails allowed on free plan, and most importantly their track record on deliverability.

Following are the best SMTP service providers that offer higher deliverability and best set of features.

1. Mailjet

Mailjet

Mailjet is the best SMTP service provider on the market. They offer a beginner friendly email marketing and transactional SMTP email service.

You can easily integrate Mailjet with your website and use it to send WordPress emails using SMTP. They offer a highly robust API with SMTP relay service to ensure that your emails don’t end up in spam.

Other notable features include drag and drop editor with email templates, built-in email marketing features, transactional SMS, marketing automation, and more. They also offer A/B testing and advanced statics to monitor your open rate, delivery rates, clicks, and more.

Pricing: Mailjet offers a free plan with up to 6000 emails every month (200 emails per day). Their paid plans start from $8.69 per month (billed annually) with 30,000 emails per month (no daily limit).

2. SendinBlue

SendinBlue

SendinBlue is another top SMTP email service provider on the market. They offer a powerful marketing platform with transactional emails, email marketing, SMS marketing, and live chat.

It works beautifully with WordPress and other third-party platforms like OptinMonster, Salesforce, Google Analytics and many more. They also offer powerful personalization and marketing automation features to help with your marketing campaigns.

SendinBlue has a highly extensible API and SMTP relay service which instantly improves your email delivery for transactional emails.

Pricing: SendinBlue has a forever free plan with 300 emails per day. Their paid plans start from $25 per month with 40,000 emails per month and no daily sending limits.

3. Mailgun

Mailgun

Mailgun is a popular SMTP service provider for developers and businesses. They offer powerful APIs to send transactional emails.

It is easy to integrate into your WordPress website. Whether you are an eCommerce store, a membership website, or a small business, Mailgun offers an easy to scale SMTP service to send your marketing and transactional emails.

It is designed for developers and lacks some of the beginner-friendly features of other SMTP providers on the list.

Pricing: Mailgun offers a ‘pay as you go’ plan with first 10,000 emails free. The free plan is more than enough for small websites. Their paid plans are fairly competitive in the market. However if you want a dedicated IP and improved deliverability, then it starts at $79 per month with 1 dedicated IP address.

4. SendGrid

SendGrid

SendGrid is a powerful cloud-based SMTP email service provider that allows you to send mass emails without managing an SMTP server. It offers higher scalability with a powerful set of features.

Their SMTP relay is easy to setup and works with any WordPress site. It includes delivery optimization tools, email analytics, email templates with a simple email editor, and integrations with third-party apps and services.

If deliverability is your main concern, then SendGrid offers great tools to further improve email delivery including dedicated IP addresses and domain name authentication tools.

Pricing: They offer a free plan with first 40,000 emails free and then 100 emails per day. Their paid plans start at $14.95 per month.

5. Amazon SES

Amazon SES

AWS or Amazon Web Services is the industry leader in cloud computing infrastructure. They also offer Amazon SES or Amazon Simple Email Service as an add-on to their web services.

It is a powerful cloud-based SMTP service for marketers and developers to easily send marketing, notification, and transactional email campaigns.

It offers higher deliverability with cost efficiency of AWS. You get a lot of powerful features, but most of them are suitable for advanced users and developers.

Amazon SES can be easily integrated into your WordPress site with the help of plugins (more on this later in the article). Depending on your usage, Amazon SES can be the cheapest SMTP service in the market.

Pricing: If your website is hosted on AWS, then you can use their free tier to send 62,000 emails each month. For other websites, pricing starts at $0.10 for every 1,000 emails you send.

6. G Suite

G Suite

G Suite is Google’s productivity suite for businesses. It allows you to use calendar, Google Drive, Docs, Photos, and Gmail with your own domain name.

This allows you to get a professional business email address while still using the familiar interface of Google. G Suite allows you to use Google SMTP servers to send out emails which means you can set up an email account for your WordPress site and then use it to send WordPress emails.

However, it is only suitable for small business websites and blogs because it can only send 2,000 messages a day. For details see our article on how to set up a professional email address with G Suite

Pricing: Starts from $6 per user per month.

7. Postmark

Postmark

Postmark is another easy to use SMTP service provider for websites, marketers, and businesses. It offers lightening fast email delivery with simpler pricing and easy integration.

Sending transactional emails is their expertise, which means they are focused on deliverability and speed. They offer easy to follow email analytics, account security, mobile-friendly responsive templates, message events triggered with simple webhooks, and more.

Pricing: Starting from $10 per month for 10,000 emails then $1.25 per 1,000 emails.

Which is the Best SMTP Service Provider?

Aside from the top SMTP providers that we mentioned above, there are literally dozens of others like Mandrill, Moosend, Pepipost, etc.

The large number of choices make it difficult for users to select the best SMTP service provider for their needs.

When choosing an SMTP service, you need to look at three main factors: email deliverability, scalability, and pricing.

Since every platform in our list offers high email deliverability and with exception of G Suite, all platforms can scale to send millions of emails per day, we will focus on pricing since it’s often a big deciding factor.

At first glance, the free plans look very competitive across all platforms. If you have a small website, then you really can’t go wrong with any of our top three SMTP recommendation: Mailjet, SendinBlue, and Mailgun.

However as your website grows, pricing becomes a pretty big factor. Mailjet offers the most competitive pricing with scalability and most importantly reliable technical support.

For example, if you’re sending 150,000 emails per month, you will pay $68.95 per month, and you will have a dedicated IP. Whereas for the same amount of sending requirement and dedicated IP, SendGrid will cost $79.95 per month and MailGun will cost $109 per month.

Now if you have a technical team in house, then nothing will beat the pricing of Amazon SES because its $0.10 per 1000 emails. This means 150,000 emails per month will only cost $15 on Amazon SES. The big catch is that their technical support is quite limited. For dedicated IP, you just have to pay $24.95 per month.

For large sites, there really isn’t a more cost efficient SMTP solution than Amazon.

Our pick for best SMTP providers for small business: Mailjet and SendinBlue.

Our pick for best SMTP providers for large business and eCommerce websites: Amazon SES.

How to Easily Connect Your SMTP Service to WordPress

Once you sign up with an SMTP service provider, the next step is to integrate it with your WordPress site. This would replace the default WordPress mail function with your SMTP service, so your email actually gets delivered.

WP Mail SMTP is the best WordPress SMTP plugin which allows you to easily send WordPress emails using any SMTP service provider.

It is available as both a free SMTP plugin and the premium version with more features. The paid version gives you access to email controls to choose which WordPress notification emails to send using your SMTP service provider.

You also get email logs and easier setup for popular SMTP providers like Mailgun, SendGrid, Amazon SES, Gmail, Outlook, G Suite, and more. The Elite plan gives you access to their White Glove Setup where an expert from their team will set up your SMTP service.

First thing you need to do is install and activate the WP Mail SMTP plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit WP Mail SMTP » Settings page and enter your license key. You can find this information from your account on WP Mail SMTP website.

WP Mail SMTP settings

After entering your license key, the next step is to configure your mailing service.

Scroll down to the Mail section and enter the from email address. This is the email address you have added to use with your SMTP service provider.

Mail settings

After that, you need to enter a from name. Ideally, this should be your website title, so that your users know where the email is coming from.

Scroll down to the Mailer section. If your SMTP service provider is listed there, then you can select it here.

Choose your SMTP service provider

Choosing an SMTP provider will show you settings specific to that service provider with a link to detailed instructions on how to enter the required information.

However, if your SMTP server is not listed there, then select ‘Other SMTP’ option. WP Mail SMTP works with all SMTP providers.

Below that you will now see the information you need to enter. You can find this information on your SMTP service provider’s website under your account.

Other SMTP provider

You will need the following information.

  • SMTP Host: You smtp host address which usually looks like this smtp.yoursmtpserver.com
  • Encryption: Usually it is either SSL or TLS
  • SMTP Port: Usually it is 465
  • Authentication: Turn on authentication
  • Username: Username provided by your SMTP service usually it is your email address.
  • Password: Password for your SMTP service

Now, the plugin recommends that instead of saving your username and password in plain text, you add it to your wp-config.php file. See our guide on how to edit wp-config.php file.

After entering all the required information, don’t forget to click on the ‘Save Settings’ button to store your changes.

You can now send a test email to see if everything is working fine. Switch to the Email Test tab and enter an email address to send a test email.

Send test email

WP Mail SMTP will now send a test email to the address you entered. Check your inbox to make sure that you got the test email.

Congratulations, you have successfully set up your WordPress site to use your SMTP service provider.

We hope this article helped you find the best SMTP service provider to send WordPress emails. You may also want to see our guide on easy ways to grow your email list faster.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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What is an Email Blast? How to Do an Email Blast “the RIGHT Way”


Want to know what is an email blast and how to do it “the right way”?

An email blast or broadcast is a process of sending a single email message to a large number of subscribers in your mailing list.

These are extremely effective for businesses to get more sales, and bloggers use it to get more website traffic to their new content.

In this article, we will explain how to do an email blast the proper way as well as share some examples.

What is an Email Blast? How to Do an Email Blast "the RIGHT Way"

What is an Email Blast?

An email blast is a single email message that is sent to an entire email list, a large segment of an email list, or many email lists all at once.

These emails target most or all contacts in your mailing list which makes your email blasts have a wide reach.

Email blasts are also known as broadcast emails, mass emails, bulk emails, e-blasts, and email campaigns. Most people are using the term ‘email campaigns’ to avoid the aggressive tone inherent with ‘email blast.’

Email blasts are mainly used for sending promotional content and newsletters. At WPBeginner, we use email blasts to promote our premium WordPress plugins as well as share our helpful tutorials.

For example, take a look at the email campaign we sent to promote our MonsterInsights plugin sale.

Flash Sale Email Campaign Demo

If you want to inform all your subscribers about special offers, then email blasts are the most reliable and efficient form of commnication.

Are Email Blasts Outdated?

Although email blasts are great for delivering any message to a large number of people, some consider this to be an outdated method of communication.

That’s because email blasts are bulk emails sent to everyone regardless of their choice, priorities, and needs. At times, blast emails can be highly irrelevant and useless to the recipients.

Due to the same reason, the email recipients may ignore, mark the mail as spam, and even unsubscribe from your email list.

Here are the top reasons why users don’t like email blasts:

1. Unsegmented: Email blasts often use the entire mailing list without segmentation. Often your email subscribers are very different, and they may be interested in different products or services.

2. Untargeted: The email blasts send the same message to everyone without considering their personal interests, past interactions, or their needs. Users often unsubscribe from your mailing list after receiving such unwanted emails.

3. Not personalized: All of us love to read a message that addresses us personally. Email blasts that don’t personalize the emails are often marked as spam.

4. Unexpected: Unlike the action-based emails, broadcast emails are unexpected due to which there can be a natural feeling of resistance from the recipients.

Unlike 10 or 15 years ago, there are a lot of new marketing methods available like social media, pay-per-click advertising, etc. However none are as effective as email.

To the answer the question, is email blast dead? NO.

Email is still the most reliable form of communication in the world. With new technology there are better ways to do an email blast which will get you higher results.

We will explain how to do an email blast the RIGHT way in the following section below.

How to Do an Email Blast “the Right Way” – Step by Step

Marketers associated with big and small companies are still using email blast to promote their product launches, discount offers, etc.

And the results are brilliant. That’s because they are using email blasts the right way.

If you are not a professional marketer, you can follow the steps below to successfully run an email blast.

Table of Contents

  1. Choose the best email blast service
  2. Create an email list
  3. Segment your email list
  4. Create a targeted email campaign
  5. Measure results and improve email deliverability

Now let’s go ahead and see the steps one by one.

Step 1: Choose the Best Email Blast Service

First of all, you need a robust email marketing service to crate an email blast. An email marketing service lets you create a mailing list, segment your list, and send bulk emails.

There are dozens of email marketing services in the market. Among them Constant Contact, SendinBlue, Mailjet, Drip, and ConvertKit are the most popular companies.

We have tried and tested all of the above email marketing services, and we believe they are great at what they offer. However, we recommend Constant Contact because it offers the best deal of all.

Constant Contact is the most beginner-friendly email blast software. It comes with dozens of pre-made email templates to help you quickly get started. You can choose a template, and easily customize that using their drag and drop editor.

It has simple options to collect emails, automation features to send / trigger emails based on users’ actions, and more. Plus, it lets you segment your subscribers and send targeted email campaigns.

To get started, you need to visit the Constant Contact website and sign up for a new account.

Signup for Constant Contact

You can quickly create a Constant Contact account as it offers a 60-day free trial account (No credit cards required).

Once done, you will see your Constant Contact dashboard from where you can manage your email lists, subscribers, and send email blasts.

Constant Contact dashboard

Alternately, you can also use SendinBlue or Mailjet both of which offers a free email marketing plan.

Step 2. Create Your Email List

An email list is simply a list of email addresses whom you can send emails. It is like your contact book containing the email addresses of your subscribers and prospect customers.

To create an email list in Constant Contact, go to ‘Contacts’ menu on the top and then click on Email Lists option in the sidebar.

Creating a new email list

Now you will see the default email list labeled ‘General Interest.’ Click on the ‘Enter a new list’ link to create a new email list.

Choose a name for your email list

After that, name your email list and click on the Add List button.

Once your email list is built, the next step is to add contacts to your list. Open your new email list, and click on the ‘Add Contacts’ button.

Add Contacts to Your Constant Contact Email List

As you can see in the above screenshot, Constant Contact lets you add contacts in multiple ways. You can type in a contact, upload from a file, or import from Gmail, Outlook, and other apps.

If you want to grow your email list faster, see our guide on easy ways to grow an email list.

Step 3: Segment Your Email List

Once you have an email list, the next step is to segment it. Email segmentation is the most critical aspect of doing a successful email blast.

Email segmentation is dividing your email subscribers into smaller groups or segments to send highly targeted emails.

You can segment your email subscribers based on gender, age, geographical location, interests, purchase history, contact activity, etc.

For example, a book store may create different segments for the students of arts, physics, and maths and send different emails.

Email segmentation is a crucial task which must be done with a clear goal. You need to be clear on which type of subscribers to be included in a segment.

For more details, see this guide on smarter ways to segment your email list.

To create segments in Constant Contact, go to the ‘Contacts’ menu and click on the Segments link. After that, click on the Create Segment button.

Create Segment Button in Constant Contact

In the next screen, you can create a segment by choosing the right criteria for your needs.

Create a Segment in Constant Contact

As you can see in the screenshot above, Constant Contact lets you create segments based on contact activity like emails sent, opened, clicked, or did not open. You can also include email subscribers by contact details, including job title, city, country, etc.

Step 4: Create a Targeted Email Campaign

After creating segments, the next task is to create a targeted email campaign or an email blast. There can be different ways you can create an email campaign depending on the email marketing software you use.

To create an email campaign in Constant Contact, go to the ‘Campaigns’ menu, and then click the Create button.

Create welcome email campaign

Next, you can choose the Email option.

Select Email Campaign

After that, you will see hundreds of pre-made email templates ready for use. You can preview the templates one by one or simply type in your keywords to search a template.

For example, we will search for the keyword ‘sale’.

Constant Contact Email Templates for Sale

As you can see in the screenshot above, the available templates for sales will appear. For example, we will choose ‘Limited Time Sale.’

After that, the email campaign builder page will open. First, name your campaign.

Name Your Email Campaign

Next, click on the area above your template to open your email settings.

After that, you need to edit your email subject line. You can also personalize your email subject line by adding the subscriber’s name. Click on the ‘Personalize’ option.

Subject Line Settings for Email Blast in Constant Contact

Next, you can choose the first name or any other contact detail to insert in your subject line.

You can also enter a generic name like Customer, User, or Friend to address users whose names are not available. Once done, click on the ‘Insert’ button.

Personalize Subject Line for Your Email Blast in Constant Contact

You will see some text with big brackets added in your subject line. For example, [[FIRSTNAME OR “User”]] in the screenshot below.

Subject Line Personalized in Constant Contact Email Blast

After that, edit your email preheader, from Name (company or organization name), from address, and then click the Save button.

Save Email Settings Constant Contact

Next step is to customize your email body. You can simply point and click on any element in the email to edit or change it.

Customize Your Email in Constant Contact

You can also drag and drop Build elements and layouts from the left sidebar.

Once your email design is complete, you can check and preview your email. If it looks good to you, then click on the ‘Continue’ button at the top right corner.

In the next screen, you will see email send (blasting) options. You can select recipients from email lists or segments. For example, we will choose the segment that we created earlier.

Send Your Constant Contact Email Blast

On the right sidebar, you will see options to send your email campaign now or schedule for later.

Step 5: Measure Results and Improve Email Deliverability

Sending an email campaign does not mean that your work is done. After posting your email blast, you need to measure your results and see how the recipients are interacting with them.

Top email marketing services like Constant Contact have built-in email stats feature.

To view your email campaign stats, click on the ‘Reporting’ menu on the top.

Constant Contact Email Blast Reporting

You can also see the performance of your email campaigns individually by clicking on them.

You will see the email open rate, the total sent emails, bounces, and successful deliveries. The reports will also reveal click rate, did not open, unsubscribes, and marked spam stats.

Constant Contact Email Stats

The biggest challenge of email blasting is email deliverability. A lot of times, your emails don’t get delivered at all or sent to the spam box directly.

Here are some proven techniques to improve email deliverability:

  • Update your email list time to time to remove fake email addresses, deleted emails, etc.
  • Maintain the frequency of your emails (no spikes)
  • Avoid misleading subject lines
  • Make your emails useful with vaubale and engaging content

Best Email Blast Examples

There are mainly 2 types of emails used for marketing: Broadcast Emails (Email blasts) and Triggered Emails.

The triggered emails are automated emails which are sent to the users following their action. For example, you can send a triggered welcome email after a user subscribes to your list.

Email blasts are different because you will manually create campaigns and send to a large segment at once. Email blasting is done with the belief that the single message will be useful to every subscriber in a list or segment.

It means that you cannot broadcast a welcome email to your entire email list containing your already-purchased customers.

Hence, email blasts can be used only for specific purposes. Here are the best email blast examples:

1. Flash Sale

If you are offering flash sale, you can send mass emails in bulk to inform all of your subscribers.

Following are a couple of subject line example for flash sale email blast:

  • [FLASH SALE] Fashion Shoes 40%-60% off!
  • [LAST CHANCE] 40%-60% off sale ends today!

2. Event Information like Webinars

If you conduct online training and webinars for your users, you can send mass emails.

Here are a couple of email subject lines for event information email blast:

  • LIVE Training: 10 steps to create a winning email campaign
  • Join us LIVE, tomorrow at 5 PM for a FREE marketing class

3. New Products

You can send an email blast when you launch a new product. It’s best to segment your list into already purchased customers and new subscribers, so you can send different campaigns to them.

4. Newsletters

Newsletters are the most common type of broadcast emails. News, magazine websites, blogs, as well as business or non-profit organization send newsletters to inform their subscribers about the latest news.

We hope this article helped you to learn what is an email blast and how to do an email blast the right way. You may also want to see our guide on how to get a free business email address.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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How to Create an Email Newsletter the RIGHT WAY (Step by Step)


Do you want to create an email newsletter for your website, blog, or eCommerce business?

An email newsletter helps you stay in touch with your users, bring them back to your website, and convert them into customers.

The challenge is that many beginners find it difficult to start an email newsletter. Mainly because they feel that it would be too technical or time-consuming.

That used to be the case 10 years ago, but now creating an email newsletter is so easy that even a non-techy can do it!

Having built an email newsletter with over 1 million subscribers, we have decided to create an ultimate guide on how to start an email newsletter with step by step instructions.

Our goal is to help you walk through the process and set up your email newsletter the RIGHT way.

How to easily create a newsletter

Since this is a comprehensive guide, we have included a table of content for easier navigation.

  • What is an email newsletter
  • Why start an email newsletter
  • Who should start an email newsletter
  • How to start an email newsletter
  • Creating an email list
  • Setting up your email list settings
  • Adding newsletter signup forms to get more subscribers
  • Sending your first newsletter email
  • Tips to get more email subscribers
  • How to make money from your email newsletter
  • Keeping your newsletter emails out of spam

What is an Email Newsletter?

An email newsletter is a form of online communication that allows you to send news, tips, and updates about your product, business, or non-profit.

In order to receive these updates, people need to join your email list by providing their email address. These users are referred to as subscribers, leads, or contacts.

Organizations and individuals use email newsletters in many different ways. For example, businesses use email newsletters to send users product information, new arrivals, and latest updates.

Websites and blogs use email newsletters to send content updates, increase traffic, and building a loyal following.

Why Start an Email Newsletter?

Did you know, that more than 75% of people visiting your website today will never find it again?

It is not your fault, it’s just that the internet is so huge and there is a lot of content out there.

Starting an email newsletter will allow you to convert those website visitors into subscribers. Once they join your email newsletter, you will be able to stay in touch and bring them back to your website.

Basically without an email newsletter, you are losing potential subscribers and customers every day.

Now you may be thinking, ‘ What if we ask users to follow us on social media? Wouldn’t that provide a way to contact those users?’

It will, and you should definitely build a social media following. However, you don’t own those social media platforms.

Social media giants like Facebook and Twitter limit your audience’s reach. More importantly, most of your users may not be checking their social feeds as often.

On the other hand, people tend to check their email inbox several times every day. Most users use a mobile device with notifications turned on for emails.

For more on this topic, see our article on why building an email newsletter is so important.

Who Should Start an Email Newsletter?

Many of our users often ask us if they should make a newsletter for their business, blog, or organization. Our answer is always ‘Yes’.

Even if you are just starting out, you should start building your newsletter from day 1. Each day you are not doing this, you are losing money, subscribers, and potential customers.

Email marketing is a win-win situation regardless of your industry, business, or website traffic.

1. Email Marketing for Small Businesses

Business websites, regardless of their industry or size, can always benefit from creating a newsletter.

It is the most cost-effective way to stay in touch with your existing customers, website visitors, and potential customers.

Sony PlayStation Newsletter signup

2. Email Newsletter for Ecommerce Websites

A study found that more than 44% of email recipients have made at least one purchase because of a promotional email.

If you run an online store, then email marketing is the most effective tool to convert abandoned carts into paying customers.

For a long time, eCommerce giants have been effectively using email to convert casual visitors into buyers.

Abandoned cart emails

3. Email Newsletter for Non-Profits

Non-profit organizations need to reach out to their supporters for donations, support, events, and more. Other mediums like social media, phone, and physical mailing all cost a lot more money than email marketing.

Human Rights Watch newsletter signup form

Creating an email newsletter allows non-profits to stay in touch with the general public, supporters, and donors.

Users are more likely to open emails from a non-profit that they support. In fact, 49% of millennials prefer to get updates from the organizations they support via email.

To learn more, see this article on why email marketing is essential for non-profits.

4. Email Newsletter for Blogs and News Websites

If you want to start a blog or make a content-driven news site, then email marketing is the best way to build your audience. You will see that all popular internet marketers, influencers, and famous bloggers actively build their email lists.

Chris Brogan newsletter

Here is why:

  • You get to send email updates to users who would otherwise never return to your website again.
  • You build a steady audience of loyal readers without relying on third-party platforms like search and social media.
  • You don’t control search engines or social media. Your search rankings can drop and your social media profiles can get suspended for no reason. On the other hand, you own your email list and have complete freedom to use it.

5. Email Newsletters for Education

Educational institutions need support from an engaged community of students, faculty, parents, and local businesses. Whether it is for fundraising, admissions, events, or other activities; Email is the cheapest and most direct way for schools and colleges to reach out.

University of California newsletter signup form

These are just a few examples of how email newsletters can benefit businesses, individuals, and non-profits. There are many more examples out there, which is why most marketers believe that email marketing is crucial for being successful online.

That being said, let’s take a look at how you can easily start an email newsletter to grow your own business and brand.

Step 1. Starting an Email Newsletter

The most important thing you’ll need to start your email newsletter is an email marketing service provider. These are companies that allow you to collect email addresses and send mass emails.

There are literally hundreds of email marketing services in the world including Constant Contact, SendinBlue, AWeber, Drip, ConvertKit, and many more.

After trying out almost every popular email marketing service, we recommend our users to use Constant Contact. They are one of the most popular email marketing service providers in the world, and their support is great in helping people get started.

Constant Contact offers a beginner friendly email marketing platform with simple drag and drop tools to help you quickly get started. They also have advanced email list growth tools, marketing automation, eye catching templates, and more.

First, you need to visit the Constant Contact website and click on the signup button. They have a 60 day free trial (no credit card required).

Signup for Constant Contact

Once you click the button, it will bring you to the signup page where you need to provide the information to create your account.

Fill in the signup form

After you complete the signup, you will be redirected to Constant Contact guided set up. Click on the ‘Skip this step’ below as we will show you how to set it up later in this article.

Skip set up wizard

You will now reach your Constant Contact dashboard. This is where you will manage your email lists, subscribers, and send your email newsletter.

Constant Contact dashboard

Note: Constant Contact free trial account only allows you to send up to 100 emails. You will need to purchase their paid plan to access all the powerful features. WPBeginner users can get a special 20% off when using our Constant Contact coupon code.

Step 2. Creating an Email List

An email list is basically a contact list of your subscribers. Think of it as a contact book containing email addresses of all the users who sign up to receive your email newsletter.

To keep your contacts organized, you need to create an email list.

Simply click on the ‘Contacts’ link from the top menu and then click on the Email List link in the sidebar.

Creating a new email list

This page will show all your email lists. By default, Constant Contact creates an email list for you labeled ‘General Interest’. You need to click on the ‘Enter a new list’ link to create a new email list.

Choose a name for your email list

You’ll be asked to enter a name for your list. You can enter anything here that helps you easily identify the list.

Next, click on the ‘Add list’ button, and Constant Contact will create the list for you.

Email list created

In order to start using this email list, you need at least one contact added to it. You can manually add a contact to your list by visiting the ‘Contacts’ page and clicking on the ‘Add Contacts’ button.

Add contact to your email list

This will show you a drop-down menu, asking how you would like to add contacts. You need to select ‘Type in one contact’ to continue.

On the next screen, you need to enter contact information. You can add one of your own email addresses here. This will allow you to test your email campaigns.

Adding a contact to your email list

After entering your contact information, click on the save button to add it. Your email list is now ready to be used.

Now that you have created an email list, it is time to set up some basic list settings.

Step 3. Setting up Your Email List Settings

The first thing you would want to set up is a welcome email. This is the email message sent to your users when they join your email newsletter.

Let’s get started.

First, you need to click on the ‘Campaigns’ link from the top menu and then click on the ‘Create’ button.

Create welcome email campaign

This will bring up a popup where you will be asked to select an email campaign type. Click on the ‘Email Automation’ to continue.

Email automation campaign

After that, you need to choose the email automation type. Click on the ‘Welcome email’ option to continue.

Select automated welcome email

Next, you will be asked to select a template for your email. The builder will automatically show you ‘Welcome email’ templates that you can use as a starting point.

Select welcome email template

Simply click on a template to select and open it in Constant Contact’s drag and drop email builder.

Creating welcome email

From here, you will design your welcome email newsletter template.

You can start by giving your campaign a proper title, this will help you identify the campaign when you need to edit or change it in the future.

Click on the ‘Untitled…’ link at the top left corner to edit it. Now enter a name for your campaign, for example, welcome email, new user signup, introduction, etc.

Campaign name

After that, you can start editing the email template. It is a drag-and-drop editor, so you can simply drag elements from the left column and drop them on the canvas. You can also point and click anywhere in the email to edit it.

Point and click to edit your welcome email

You can replace the logo with your own, add your own header image to match your branding, customize the email subject and message text to fit your needs.

Once you are satisfied with the design, click on ‘Save’ to store your email and then click the ‘Continue’ button.

The email builder will now ask you to select an email list. Go ahead and select the list you created in the earlier step. After that, fill out the physical address form.

Welcome email settings

Due to the anti-spam laws in many countries, you need to include physical address information in each newsletter email. This can be your business address or a P.O. box.

Lastly, click on the ‘Activate’ button at the top right corner of the screen to save and activate your welcome email.

Welcome email campaign set up

You have successfully set up a ‘Welcome email’ campaign. From now on, all new users joining your newsletter will receive this email upon sign up.

Some tips on writing an effective welcome email

Welcome emails have an average open rate of 50% which is higher than any other email newsletter you send.

It will be the first thing new subscribers will hear from you. This is your opportunity to impress them, so they look forward to your next email newsletter.

  • Say thanks and let your users know that you appreciate them sharing their contact information with you.
  • Next, you would want to introduce yourself, your business, and what you do. Keep it short and simple.
  • Let your users know how often you’ll email them and what kind of content and offers they should expect.
  • If you promised users an incentive to join your email list, then include that information in your welcome email.
  • The best way to introduce users to your brand is by sending them to the most useful content on your website. It helps them discover content and builds engagement.

For more tips, see this guide on how to write the perfect welcome email for new subscribers.

Step 4. Setting up Newsletter Signup Forms to Get More Subscribers

Now that you have signed up with an email marketing platform and set up your email list. It is time to start promoting it.

The easiest way to get more subscribers is by adding the newsletter sign up forms to your website. Usually, your email marketing service would have ready-made sign up forms that you can add to your website.

However, these signup forms don’t look good and sometimes don’t fit in the container where you want to place them.

Let’s take a look at how to easily add newsletter signup forms to your WordPress site. We will show you two methods, and you can choose one or both of them together.

1. Add Newsletter Signup Form Using WPForms Lite (Free)

WPForms is the best drag & drop WordPress from plugin in the market. They have a free version called WPForms lite which includes built-in support to connect with your Constant Contact account.

This allows you to use WPForms’ drag and drop form builder to create your newsletter sign up form.

The first thing you need to do is install and activate the WPForms Lite plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit WPForms » Settings page and click on the ‘Integrations’ tab.

WPForms integrations

You will see Constant Contact integration listed there. You need to click to expand it and then click on the ‘Add Account’ button.

This will show you the information needed to connect your Constant Contact account to WPForms. Click on the link that says ‘Click here to register with Constant Contact’.

Connect Constant Contact to WPForms

This will bring up a popup which will take you to the Constant Contact website. Click on the ‘Allow’ button to give WPForms access to your Constant Contact account.

Allow access

Next, you will see an authorization code which you need to copy.

Authorization code

Switch back to the WPForms settings page and enter the authorization code you copied earlier. You also need to provide a name for this integration.

Add authorization code

Finally, click on the ‘Connect to Constant Contact’ button.

WPForms will now connect to your Constant Contact account. You will see a ‘Connected’ label appear next to the integration.

Constant Contact connected

Now you are ready to create your newsletter sign up form using WPForms.

Simply head over to WPForms » Add New page to launch the WPForms builder interface.

Creating a newsletter sign up form

Provide a title for your form and then click on the ‘Newsletter signup form’ template.

This will load up a read-made signup form with required fields already added to the form.

Editing newsletter signup form

You can point and click to edit form fields, change fields labels, and add more fields from the left column if needed.

Once you are satisfied with the form, you need to click on the Marketing tab to integrate it with Constant Contact.

Add new connection

Click on the Constant Contact tab and then click on the ‘Add Connection’ button. You will be asked to provide a title for this connection. You can enter anything here and then click OK button.

Name your connection

Next, you will see the settings for this connection. It will automatically detect your Constant Contact account and show it under the Select Account field.

Below that you need to select the email list. Click on it to select the email list you created earlier.

Select email list and map form fields

After that, you need to map your WPForms form fields to the Constant Contact fields. Once done, you can click on the ‘Save’ button at the top to save your sign up form.

WPForms also makes it super easy to add your newsletter signup form anywhere on your website.

If you want to add the form to your website’s sidebar, then visit Appearance » Widgets page and add WPForms widget to a sidebar.

WPForms widget

Provide a title for your widget and then select the signup form you created earlier. Don’t forget to click on the ‘Save’ button to store your settings.

You can now visit your website to see your newsletter signup form in action.

Newsletter sign up form displayed in the sidebar

You can also add sign up form to your blog posts or pages. Simply edit the post and add the WPForms block to the content area.

Adding WPForms block to blog post

After adding the block, select the newsletter signup form you created earlier and WordPress will load it inside your post. You can now save or publish your post and visit your website to see it in action.

Newsletter signup form in a WordPress post

2. Add Newsletter Signup Form Using OptinMonster (Pro)

For this method, we will be using OptinMonster, which is the best tool in the market to help you get more email subscribers, faster!

It includes dozens of high-converting signup forms like lightbox popups with exit-intent technology, 2-step optins, slide-in forms, floating bar, and more. This gives you powerful tools that you need to quickly grow your email list.

For more details, see our complete OptinMonster case study to learn how we used it to increase our email subscribers by 600%.

First, you will need to sign up for an OptinMonster account. It is a premium service and their plans start from $9 per month.

You can use our OptinMonster coupon code: WPB10 to get 10% off your purchase.

Once you have signed up for OptinMonster, you will reach your account dashboard.

Let’s create your first OptinMonster campaign. Click on the ‘Create Campaign’ button to get started.

Create campaign

Next, you will be asked to select an optin type. For the sake of this guide, we will be creating a lightbox popup signup form. Below that you need to choose a template for your campaign.

Choose optin type and template

After that, you will be asked to provide a title for your campaign and enter your website address.

Campaign settings

This will launch the OptinMonster builder interface. It is a powerful drag and drop campaign builder where you can design your optin forms.

OptinMonster builder

You can point and click to edit any item on the screen. You can also add new blocks to add different elements to your optin.

Once you are satisfied with the design, it is time to connect the OptinMonster campaign to your Constant Contact account.

Switch to the ‘Integrations’ tab from the top menu and then click on the ‘Add new integration’ button.

Adding a new integration in OptinMonster

Next, you need to select Constant Contact as your ‘Email service provider’ and then click on ‘Register with Constant Contact’ button.

This will bring up a popup where you need to click on the ‘Allow’ button.

Allow OptinMonster to access your Constant Contact account

Switch back to the OptinMonster and provide a name for this connection. After that, click on the ‘Connect to Constant Contact’ button.

Connect Constant Contact to OptinMonster

OptinMonster will now fetch your Constant Contact account details. You need to select the email list you created for your newsletter.

Select your email list

Now, we will take a look at the display rules for your campaign. Display rules allow you to choose when and where to display your campaign.

Display rules

By default, OptinMonster will show the popup to any user after 5 seconds. The popup will only appear on their first pageview and will not bother your users again during the same session.

Next, you need to switch to the Publish tab and change campaign status to Live. After that, don’t forget to click on the ‘Save’ button to store all your campaign settings.

Publish your OptinMonster campaign

Your OptinMonster campaign is now ready, let’s add it to your WordPress site.

First, you will need to install and activate the free OptinMonster plugin on your site. This plugin acts as a connector between your WordPress site and OptinMonster.

Upon activation, you need to click on the OptinMonster menu item in your WordPress admin sidebar. On the next screen, click on the ‘Connect Your Account’ button to continue.

Connect OptinMonster to WordPress

Next, you will be asked to enter your OptinMonster API key. You can find this information under your account on the OptinMonster website.

Connect to OptinMonster

After entering the API key, click on the ‘Connect to OptinMonster’ button. The plugin will now connect your website to OptinMonster.

Next, you need to switch to the ‘Campaigns’ tab. This is where all your OptinMonster campaigns will appear. If you don’t see any campaigns here, then click on the ‘Refresh campaigns’ button.

Turn on campaign on your website

Now you need to click on the ‘Go Live’ live below the campaign you just created. After that, you can visit your website in a new Incognito browser tab to view your newsletter signup popup in action.

Newsletter sign up form

OptinMonster is an incredibly powerful tool to quickly get more subscribers for your website.

Following are a few other campaign types that you can create with OptinMonster.

  • A slide-in scroll box signup form
  • A sticky floating footer signup form
  • Triggering FOMO with a countdown timer signup form

Step 5. Sending Your First Email Newsletter

Once you have added newsletter signup forms to your website, you will gradually start getting subscribers. After getting your initial welcome email, these new subscribers will be waiting to see what you send them next.

You are now ready to start sending newsletter emails.

Let’s create your first email campaign.

The great thing about using Constant Contact is that it comes with an incredibly easy to use email builder with tons of beautiful templates.

Creating your campaigns and sending newsletter emails is quite easy. Simply log in to your Constant Contact account and click on the Campaigns menu from the top.

Create new Constant Contact campaign

The campaigns page lists all your current, past, and automated email campaigns. Click on the create button to start a new email.

You will be asked to select a campaign type. Click to select the ‘Email’ campaign type and continue.

Select email campaign type

Next, you need to pick an email template for your newsletter. Constant Contact comes with several ready-made template for different industries, campaigns, and email types.

Choose an email template

All these email templates are fully customizable, and you can add your own logo and images to customize them. Once you edit and save a template, you will be able to use it for your future campaigns.

We recommend starting with a simple newsletter template and customizing it with your own brand logo.

Simply click on a template to select it for your email newsletter. Constant Contact will then load the email builder with your selected template.

Editing your email template

This is the same email builder that you used to create your welcome email. You can add your brand logo, point and click to add text, link, and images.

Adding your blog posts to the email newsletter

You can also fetch and add your blog posts to the newsletter. Click on the ‘More’ button in the left column and then drag and drop the ‘Read More’ block to your email.

Adding blog posts with read more link

Next, you need to click on the ‘Read more’ block to edit it. This will bring up a popup where you need to enter the link of the blog post you want to add.

Add blog post to your email

Click on the preview button to fetch a featured image and article description and then click on the Insert button. Repeat the process to add more blog posts if needed.

Once you are satisfied with your email’s design and contents, click on the ‘Continue’ button to move forward.

Continue to email settings

On the next screen, first, you need to select the email address you want to send this message. After that, review other email settings on the page.

Email settings and scheduling

Lastly, you need to select whether you want to send this email right away or schedule it to send later.

We recommend sending your emails on a fixed schedule. This helps your users anticipate the arrival of your email and sets expectations. For more on this topic, see this guide on choosing the best time to send newsletter emails.

Click on the Schedule button at the top right corner of the screen to save your email.

That’s all, you have successfully created your first newsletter email and scheduled to send it.

Need help with writing effective newsletter emails? See these tips on writing effective email newsletters.

Step 6. Tips to Get More Email Subscribers

In 2018, the number of global e-mail users amounted to 3.8 billion users.

In another study, 48% of participants said that they would like to receive email updates from their favorite brands.

This means that users prefer to get emails from their favorite businesses. Now the only question that remains is how do you get them to subscribe to your newsletter?

Luckily, email marketing has been around for a very long time. Experts are regularly experimenting, sharing, and finding new ways to grow their email lists.

Here we will share some of our own tips that are tested and proven to work.

1. Use multiple signup forms

Many beginners just add a single newsletter signup form to their website and forget about it. Add multiple signup forms to your website using a variety of placements.

Multiple signup forms

However, you need to be careful not to ruin user experience with aggressive prompts to signup.

For example, in the screenshot above, the second prompt only appears when a user scrolls down and the first signup form is no longer visible.

Social Media Examiner uses multiple sign up forms and creative strategies which has helped them get over 250,000 email subscribers (case study).

Keep experimenting with different forms and placements to find out what gets you the best results.

2. Use lead magnets to capture more subscribers

Lead Magnets are special offers used as an incentive to join your email newsletter. These special offers could be an exclusive download, an ebook, a helpful resource, discount coupon, etc.

Lead Magnets work extremely well because they offer users instant gratification and value for performing an action.

You can see a live example of lead magnets just below this article, where we offer users a free download of our ultimate WordPress toolkit as an incentive.

Lead magnet example

3. Offer Content Upgrades

Similar to lead magnets, content upgrades offer users an additional piece of content or bonus content, which they can download after signing up for your newsletter.

You can easily add content upgrades to your existing content. This can be a checklist, a PDF download of the article, a case study, a research report, and more.

Content upgrade example

For more details, see our guide on how to add content upgrades in WordPress.

4. Use social media to grow your email list

Promoting newsletter on social media

Your website is not the only place to promote your newsletter and find new subscribers. Social media platforms can be another place to convert followers into email subscribers.

For detailed tips, see our guide on how to use social media to grow your email list

Need even more tips? Check out the following email marketing guides:

  • 73 proven tips to grow your email list
  • How to do lead generation in WordPress
  • 12 tips to grow your email list quickly

Step 7. How to Make Money from Email Newsletter

One of the popular sayings among digital marketers is that “The money is in the list”. Every dollar you spend on email marketing has a return average of $32 dollars.

As your subscriber count grows, you would want to explore opportunities to monetize your email newsletter.

Following are just some of the easiest ways to make money from your email newsletter.

1. Sell your products

Sell your own products

First, you would obviously want to use your email list to sell your own products. You can use your email list to send special offers and discount deals exclusive to your subscribers.

You can also bring them back to your website by adding calls to action, offer members-only content, demo, and free samples.

When trying to sell your own products, keep the ‘Value Value Value Pitch’ formula in your mind.

It basically suggests that you should offer three times more value than your sales pitch. Most marketers agree that such emails work better than those that are nothing more than a plain sales pitch.

2. Upsell products and services

Upselling is a sales technique to persuade customers into buying something additional like an upgrade or add-on. As your email list grows, you can send personalized offers to existing customers.

Upselling through email

Due to its highly targeted messaging and personalized offers, upsell emails tend to perform way better. This may lead many businesses to send more such emails.

You need to remember that your emails should offer value first, otherwise those emails would soon become annoying.

3. Affiliate marketing

affiliate marketing

Affiliate marketing is a referral program where an online retailer (advertiser) pays you a commission when users purchase their product using your referral link.

You can find products and services that might interest your users and add affiliate links, reviews, and coupons in your newsletter emails.

To get started, see our beginner’s guide to affiliate marketing.

4. Advertisement or renting out your email list

If your email list grows quickly, then you can make money by renting your email list.

You see, a lot of folks don’t realize the potential of email marketing until they realize that they could benefit immensely from an email list.

Lucky for you, they are now looking for someone who may already have a list of people interested in specific products, services, or industry.

You can approach such advertisers directly, or you can find email list brokers like Info USA, List Giant, or Mailing List Direct.

Step 8. Keep Your Newsletter Emails Out of Spam

How to make avoid ending up in spam

In 2012, 90% of all emails were spam. This number was reduced to 58% by the end of 2018.

The main reason for this decline was the improved spam detection and prevention technologies used by email marketing tools.

This is great news for all users and businesses. However, the AI-powered spam detection technologies are quite sensitive and can wrongfully mark your email messages as spam.

Following are the most common reasons for newsletter emails to end up in spam:

1. You didn’t use double opt-in

Basically, all email marketing services including Constant Contact require users’ consent for sending them emails. This is done by the user verifying their email address after signing up.

However, they also allow you to manually add email addresses. If you misuse this feature and add email addresses from random sources, then your messages will end up in spam.

2. Sender email address was used for spam

If your sender email address was used to send spam or malware, then your email campaigns with the same sender address will end up in spam. This is why you need to get a business email address to ensure high deliverability for your newsletter emails.

3. Misleading subject lines

Misleading email subjects are annoying and due to many users reporting such emails, spam algorithms can now identify many such lines and mark them spam.

Following are a couple of examples of common misleading subject lines.

  • Urgent: Update your information
  • Thanks for your order!
  • You have won a prize

Need some good examples? See these 160+ excellent email subject lines for inspiration.

4. Your email must have accurate information

The anti-spam laws in many countries require the sender to provide accurate from address (sender email address), complete physical address, and an unsubscribe link in the email message.

If any of these are missing from your newsletter email, then it would most likely end up in spam.

Basically, you need to follow the rules and guidelines provided by your email marketing software and you’ll be able to avoid the spam folder.

We hope this article helped you learn how to easily create an email newsletter. You may also want to see our article on how to get a free business email address to send your newsletter emails.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create an Email Newsletter the RIGHT WAY (Step by Step) appeared first on WPBeginner.



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How to Setup a Professional Email Address with Gmail and G Suite


After creating a website, the first thing every business owner needs is a professional email address with their business name in it.

A professional email address will help you win trust when dealing with other businesses and customers.

G Suite is Google’s productivity suite that allows you to use Gmail with your own professional email address. In this article, we will show you how to setup a professional custom branded email address with Gmail and G Suite.

Setting up professional email address with G Suite and Gmail

What is a Professional Email Address?

A professional email address is the one that has your business name in it. For example, john@myphotostudio.com is a professional email address.

Email accounts on free email services like john.photographer@gmail.com are not good for business because they do not look professional. Your customers and other businesses will find a professional email address more trustworthy.

For a professional email address, you will need a domain name and a website. We have step by step guides on how to choose a domain name and how to quickly make a website.

If you already have a domain name and a website, then you are all set to have your own professional email address.

Why Use G Suite for Professional Branded Email Address?

You might be thinking why use G Suite when most WordPress hosting companies offer unlimited email accounts with your own domain name?

Email is one of the most important communication tool for business owners. If you miss an important email, then it can hurt your business.

Most web hosting email servers are unreliable, restrictive, isolated, and less secure. You wouldn’t even know if the email you sent was actually delivered.

This is where G Suite and Gmail comes in.

Gmail is the industry leader in email with 1.5 billion monthly active users. G Suite is Google’s productivity app suite for business owners which includes Gmail and is already used by over 4 million businesses and 80 million students / educators.

G Suite works with your own domain name, which allows you to use Gmail to create your professional branded email address.

Here are some of the benefits of using G Suite and Gmail for a professional email address:

  • Professional business email address on your own domain.
  • Gmail’s rock solid security and spam filters.
  • 30 GB – Double the storage of a free Gmail Account.
  • Manage email even when offline using Gmail app on mobile devices.
  • Works anywhere web, mobile, tablet, you name it.
  • Works great with Outlook and can even sync old Outlook accounts.
  • Each user can have up to 30 email aliases.
  • Use Google Calendar, Google Hangouts for chat, video, and voice calls on your own business email address.
  • No advertisements and 24/7 professional support whenever you need help.
  • Works seamlessly with your WordPress site.
  • Most important of all, high deliverability, no delays, no ending up in spam folder.

Now that you know why using G Suite for professional emails is important, let’s take a look at how to set up a branded professional email address with G Suite.

Editor’s Note: We use G Suite for all of our professional email addresses and can honestly say it’s the best.

Setting up a Professional Email Address with Gmail (G Suite)

First you will need to signup for a G Suite account.

It costs around $5/month for each user. If you pay annually, then you get 2 months free ($50/year per user).

G Suite also offers a free 14-day trial, which allows you to test drive everything before you make up your mind. Basically its all the powerful features you’re used to of Gmail, Drive, Calendar, etc (but now it’s for your business).

Simply visit the G Suite website and click on the Get Started button for the plan you want to use.

Get started with G Suite

Next, you need to enter your business name, the number of employees, and the country where you are located. You can choose just yourself for 1 user account, or choose the number of employees.

Choose users

Click on the next button to continue.

On the next step, you will be asked to enter your personal contact information including name and email address.

Enter contact info

After that, you will be asked to choose a domain name. If you already have a domain name, then click on ‘Yes I have one I can use’. Otherwise, click on ‘No, I need one’ to register a domain name.

Choose domain name

If you need to register a new domain name, then you will be charged separately for registering a new domain name (tip: here’s how to register a domain name for free).

If you are using an existing domain name, then you will need to verify ownership of the domain name. We’ll show you how to do that later in this article.

In the next step, you will be asked to create your G Suite user account by entering a username and password.

This username will also be your first professional email address, so you need to choose a username that you want to use as your professional email address.

Create your first G Suite user account

You have successfully created your G Suite account. You can now click on the ‘Go to Setup’ button

G Suite account setup completed

On the setup screen, you will be asked to add more people to your account. If you want to create more accounts for your employees or departments, then you can do that here.

You can also just click on ‘I have added all user email addresses’ and click on the next button.

Remember, you can always add more users to your account and create their email addresses later when needed.

Successfully added users

If you registered your domain name elsewhere, then you will now be asked to verify your ownership of the domain name.

After that you will see a HTML code snippet that you need to add to your website.

Copy meta tag to verify your ownership of domain name

There are other ways to verify your website ownership as well. You can upload a HTML file to your website using an FTP client or file manager app in your hosting account dashboard.

If you don’t have a website, then you can use also use the MX Record method. You will see step by step instructions to do that once you choose this method.

For the sake of this tutorial, we are assuming that you already have a WordPress blog, and we will show you how to add the verification HTML code snippet in WordPress.

Switch to the WordPress admin area in a new browser tab to install and activate the Insert Headers and Footer plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, go to Settings » Insert Headers and Footer page and paste the HTML code you copied from G Suite under the ‘Scripts in Header’ section.

Site verification code for G Suite and Gmail

Don’t forget to click on the ‘Save’ button to store your settings.

Now switch back to your G Suite setup screen and click on the checkbox that says ‘I added the meta tag to my homepage’.

Domain verified for professional email address with G Suite and Gmail

Next, you will be asked to enter MX record entries for your domain name.

Note: You only need to add MX records if you have an existing domain name and website. Users who registered their domain names via Google, don’t need to add MX records.

Since your domain name is not registered with Google, your emails will reach your domain name, but not to the Google servers.

You will need to set up the right MX records on your domain name settings, so Google’s servers can send and receive emails for your business.

To do that, you will need to login to your web hosting account, or your domain registrars account.

We will show you how to add MX records in Bluehost, but the basic concept is the same on all hosts and domain registrars. Basically, you will be looking for DNS settings under your domain name.

Login to your Bluehost hosting dashboard and click on ‘Domains’. On the next page, select your domain name and then click on the ‘Manage’ link next to DNS Zone Editor option.

Domain settings

Bluehost will now open your DNS zone editor. You need to switch back to your G Suite setup screen and check the box that says ‘I have opened the control panel of my domain name’.

It will now show you the MX records that you need to enter. You will also see a link to the documentation which shows you how to add these records to dozens of hosting and domain services provider.

Here is how you will add this information to your Bluehost DNS settings:

Adding MX records to your domain name

Click on ‘Add Record’ button to save it. After that, repeat the process to add all five lines as MX records.

Once you are finished, switch back to G Suite setup and check the box next to ‘I created the new MX records’.

MX records created

You will be asked to delete any existing MX records still pointing to your website hosting or domain name registrar.

To do this, you need to switch back to your DNS zone editor and scroll down to the MX records section. You will see the MX records you created earlier along with an older MX record still pointing to your website.

Delete old MX record

Click on the delete button next to the old MX record to delete it.

After that, switch back to the G Suite setup screen and check the box that says ‘I deleted existing MX records’.

Save MX records

You will now be asked to save your MX records. For some providers, once you add MX records they are already saved, for others you may need to manually save MX records.

Once you have saved MX records, check the box that says ‘I have saved MX records’ in G Suite setup.

Verify domain setup

After that, you need to click on ‘Verify domain and setup email’ button to exit the setup wizard.

Using Your Professional Email with G Suite and Gmail

Your email account works like any other Gmail account. You can access it by visiting Gmail Website and sign in with your email address, e.g. john@yourdomain.com.

You can also manage your G Suite account by visiting the admin console.

G Suite admin control panel

This is where you can add/remove new users to your domain name. Each of your users will have 30 GB storage and all the same features, but they will not have access to the admin console. You can remove those users at any time you want.

Troubleshooting G Suite Domain Setup

It is likely that your web host may not be using a dashboard like we have shown in the screenshots above.

G Suite has detailed documentation for many of the popular web hosting and domain registration service providers. Visit, set up MX records (Hosts specific steps) page and then locate your domain registrar or web host from the list.

If you do not find your service provider in the list, then you can ask them directly to help you setup G Suite for your domain name.

We hope this article helped you setup a professional email address with G Suite and Gmail. You may also want to see our list of 19+ free Google tools every WordPress blogger should use.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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How to Create a Free Business Email Address in 5 Minutes (Step by Step)


Do you want to create a professional business email address for free? A business email address uses your company name instead of the generic gmail or yahoo account. In this article, we will show you how to easily create a free business email address in less than 5 minutes.

How to Create a Free Business Email Address

What is a Business Email Address and Why You Need it?

A professional business email address has your company name instead of the generic gmail or yahoo account, for example: john@stargardening.com

Most beginners use generic free business email accounts without a domain name which isn’t very professional. For example: john.smith2019@gmail.com or jsmithfromstargardening@yahoo.com.

Since anyone can create these generic email accounts, it becomes harder for customers and other businesses to trust such email addresses as legitimate business email accounts.

Below are the top 4 reasons why you need a professional email address for your business:

  • A custom business email address looks more professional.
  • It is also short and easy to remember.
  • A professional business email address helps you earn customer’s trust as a legitimate business.
  • Sending emails with your own business name allows you to promote your brand with each email you send.

The best part is that you can get your own custom business email address for free, which means there is no excuse for not getting it.

If you want your customers and other businesses to take you seriously, then you need to start using a professional business email address, immediately.

What Do You Need to Create a Business Email Address?

You will need to have domain name and a website to create a free business email address.

After that, you will need an email service provider to handle your business emails.

There are a few different solutions that you can use to create a professional business email address.

We will show you two different methods, and you can choose the one that best fits your needs.

The first method is free and fairly easy to setup whereas the second method has a small fee, but it offers a lot more features.

Method 1. Creating a Business Email Address for Free

This method is easy and available to almost everyone who has a website. It allows you to create a business email address for free.

When creating a small business website, you will need to buy a domain and signup for web hosting.

What most beginners don’t know is that many WordPress hosting companies offer free business email features as part of the package.

Normally, a domain name costs 14.99 per year and website hosting starts from $7.99 per month. If you were to use a paid email service, then you can add another $5 per email account.

Luckily, Bluehost, one of the largest WordPress hosting company in the world, has agreed to offer WPBeginner users a free domain name and 60% off discount on hosting.

This means you can start your business website for $2.75 per month (and it comes with a free business email address).

→ Click Here to Claim This Exclusive Bluehost Deal ←

Here is the complete step by step instructions to create your free business email address with Bluehost.

Step 1. Setup your Business Address (Domain Name)

First, you need to visit the Bluehost website and click on the green ‘Get Started Now’ button.

Bluehost get started button

This will bring you to a pricing page where you need to click on the ‘Select’ button below the plan you want to use.

Basic and Plus plans are the most popular among small businesses who are just getting started.

Select plan

After selecting your plan, you will be asked to choose your domain name. You need to enter your business name and click on the ‘Next’ button.

Choose a domain name

Bluehost will now check to see if a domain name matching your business name is available. If it is not, then it will show you some alternative suggestions, or you can look for another domain name.

Here are some quick tips on choosing the perfect domain name for your business email address.

  • Always choose a .com domain name. See our article on the difference between .com vs .net domain names to learn more.
  • Keep your domain name short, easy to remember and pronounce.
  • Do not use numbers or hyphens in your domain name
  • Try using keywords and business location in your domain name to make it unique. For example, if stargardening.com is not available, then look for stargardeninghouston.com

For more tips, take a look at our guide on how to choose the best domain name for your business.

Choosing a good domain name is crucial for your business but don’t spend too much time on that, or you will never get past this step.

After choosing your domain name, you will need to add your account information and finalize the package info to complete the process.

On this screen, you will see optional extras that you can purchase. We don’t recommend choosing them at this time. If you need them, then you can always add them later from your account.

Finalize account information

Lastly, you need to enter your payment information to finish the purchase.

You will receive an email with details on how to login to your web hosting control panel. This is where you manage everything including website management, business email accounts, and other settings.

Step 2. Creating Your Free Business Email Address

In your hosting account dashboard, you need to click on the ‘Email’ section and then click on ‘Add Email Account’ tab.

Add a new email account

Enter a username and password for your email account and then click on the ‘Create Account’ button.

Bluehost will now create the email account, and you will see a success message.

Step 3. Using Your Business Email Account

Now that you have created your free business email account, the next step is to learn how to use it to send and receive emails.

Under the ‘Email’ section on your hosting account, switch to the ‘Email Accounts’ tab. You will see your newly created email address listed there.

Manage your email account

You can click on the ‘Access webmail’ link and Bluehost will take you to a webmail interface. This is a good option if you don’t want to use an email client on your desktop or mobile.

The downside is that you will have to login to your hosting account each time you want to check your email. A better way is to click on connect devices and then click on “Set Up Mail Client” link.

Bluehost will show you the information needed to use your business email address with any mail client or app. You can use this information to setup your business email inOutlook, Gmail, or any Mail app for your mobile phone or desktop.

Note: the process of creating a business email is pretty much the same with other hosting companies that offer cPanel like SiteGround, HostGator, and InMotion Hosting.

Method 2. Creating a Business Email Address using G Suite

Google offers professional business email address with G Suite which includes Gmail, Docs, Drive, and Calendar for businesses.

This method is not free, but it allows you to use Gmail for your professional business email with your own business name.

While there’s a small cost, it comes with many advantages:

  • You will be using Gmail’s familiar interface and apps to send and receive emails.
  • Google has far superior technology which ensures that your emails are delivered right away, and they don’t end up in spam folders.
  • Your website hosting company has shared server resources. This means they don’t want you to send too many emails. Gmail on the other hand will allow you to send up to 2000 emails per day.
    • We use G Suite for our business email address here at WPBeginner.

      That being said, let’s take a look at how to setup a business email address using G Suite.

      Step 1. Sign up for a G Suite Account

      G Suite basic plan costs $5 per user each month. It gives you access to Gmail, Docs, Drive, Calendar, and audio/video conferencing with 30 GB of cloud storage for each user.

      You will also need a domain name, which you can purchase during the signup. If you already have a domain name and a website, then you can use your existing domain with G Suite.

      To get started, simply visit the G Suite website and click on the get started button.

      Get started with G Suite

      On the next screen, you will be asked to enter your business name, the number of employees, and country where you are located. You can choose just yourself for 1 user account, or choose the number of employees.

      Enter business name and users

      Note: You will be charged for each user account, so it is better to start small. You can always add more users when needed.

      Click on the next button to continue.

      On the next step, you will be asked to enter your personal contact information including name and email address.

      Enter contact information

      After that, you will be asked to choose a domain name. If you already have a domain name, then click on ‘Yes I have one I can use’.

      If you don’t have a domain, then click on ‘No, I need one’ to register a domain name.

      Choose a domain name

      If you need to register a new domain name, then you will be charged separately for registering a new domain name. The cost of a domain name will be displayed on the screen and usually starts from $14.99.

      If you are using an existing domain name, then you will need to verify that you own that domain name. We will show you how to do that later in this article.

      After choosing your domain name, you will be asked to create your user account by entering a username and password.

      This username will also be your first business email address, so you need to choose a username that you want to use as your business email address.

      Create account

      After that, you will see a success message and a button to continue with the setup.

      Continue with the set up

      Step 2. Setting up Business Email with G Suite

      In this step, you will complete the G Suite setup by adding users and connecting it to your website or domain name.

      On the setup screen, you will be asked to add more people to your account. If you want to create more accounts for your employees or departments, then you can do that here.

      You can also just click on ‘I have added all user email addresses’ and click on the next button.

      Remember, you can always add more users to your account and create their email addresses later when needed.

      Add users

      If you are using G Suite with an existing domain name, then you will be asked to verify that you own that domain name. To do that, you will now see a HTML code snippet that you need to add to your website.

      Copy meta tag

      There are other ways to verify your ownership as well. You can upload a HTML file to your website using an FTP client or file manager app in your hosting account dashboard.

      If you don’t have a website, then you can use the MX Record method to verify your ownership of the domain name. You will see step by step instructions to do that once you choose this method.

      For the sake of this article, we are assuming that you already have a WordPress website, and we will show you how to add the verification HTML code snippet in WordPress.

      First, go to the admin area of your WordPress website to install and activate the Insert Headers and Footer plugin. For more details, see our step by step guide on how to install a WordPress plugin.

      Upon activation, go to Settings » Insert Headers and Footer page and paste the HTML code you copied from G Suite under the ‘Scripts in Header’ section.

      Site verification

      Don’t forget to click on the ‘Save’ button to store your settings.

      Now switch back to your G Suite setup screen and click on the checkbox that says ‘I added the meta tag to my homepage’.

      Verify domain name

      After that, you will be asked to enter MX record entries for your domain name. We will show you how to do that in the next step.

      Step 3. Adding Domain MX Records

      Note: This section is for users with existing domain names and websites. If you registered a new domain name via Google, then you don’t need to read this.

      Domain names tell internet servers where to look for information. Since your domain name is not registered with Google, your emails will reach your domain name, but not to the Google servers.

      You will need to setup the right MX records on your domain name settings, so Google’s servers can send and receive emails for your business.

      To do that, you will need to login to your web hosting account, or your domain registrar account.

      In our article, we will show you how to add MX records in Bluehost, but the basic settings are the same on all hosts and domain registrars. Basically, you will be looking for DNS settings under your domain name.

      Login to your Bluehost hosting dashboard and click on ‘Domains’. On the next page, select your domain name and then click on the ‘Manage’ link next to DNS Zone Editor option.

      Domain name settings

      Bluehost will now open your DNS zone editor. You need to switch back to your G Suite setup screen and check the box that says ‘I have opened the control panel of my domain name’.

      G Suite MX records

      It will now show you the MX records that you need to enter. You will also see a link to the documentation which shows you how to add these records to dozens of hosting and domain services provider.

      Here is how you will add this information to your Bluehost DNS settings:

      Adding MX records in Bluehost

      Click on ‘Add Record’ button to save it. After that, repeat the process to add all five lines as MX records.

      Once you are finished, switch back to G Suite setup and check the box next to ‘I created the new MX records’.

      Created new MX records

      You will be asked to delete any existing MX records still pointing to your website hosting or domain name registrar.

      To do this, you need to switch back to your DNS zone editor and scroll down to the MX records section. You will see the MX records you created earlier along with an older MX record still pointing to your website.

      Delete old MX records

      Click on the delete button next to the old MX record to delete it.

      After that, switch back to the G Suite setup screen and check the box that says ‘I deleted existing MX records’.

      Save MX records

      You will now be asked to save your MX records. For some providers, once you add MX records they are already saved, for others you may need to manually save MX records.

      Once you have saved MX records, check the box that says ‘I have saved MX records’ in G Suite setup.

      Verify domain and setup email

      After that you need to click on ‘Verify domain and setup email’ button to exit the setup wizard.

      Step 4. Managing email in G Suite

      G Suite makes it super easy to manage your email account. You can simply visit the Gmail website to check your email or use the official Gmail apps on your phone to send and receive emails.

      You will need to sign in using your business email address as your username.

      To create more business email addresses simply go to the G Suite Admin console. From here you can add new users, make payments, and adjust your G Suite account settings.

      G Suite admin control panel

      Business Email Address FAQs

      Following are some of the most commonly asked questions by our users regarding business email addresses and how to use them.

      1. Can I create more custom email addresses for my business for free?

      If you are using Bluehost, then yes you can go ahead and create more email accounts for free (You get 5 email accounts with basic and unlimited accounts with plus and choice plus plans).

      If you are using G Suite, then you can create email aliases which are separate addresses for the same email account. However, if you want to add a different email account or a new employee, then you will be charged based on your plan.

      2. Can I create free business email without domain?

      No, you cannot create a free business email account without a domain. You can create a free email account with Gmail or Hotmail, but it will not use your business name, so it will not be considered a business email address by customers and other businesses.

      3. Can I use desktop and mobile email apps with my custom branded email address?

      Yes, you can use your business email address with any desktop or mobile email apps. Most of these apps can automatically figure out mail settings. You can also get these settings from Bluehost or G Suite documentation.

      4. Can I switch my free business email account to another provider if needed?

      Yes, you can switch to any other email service, website hosting, or domain registrar and take your business email address with you.

      5. What are some business email address examples that I should use?

      It depends on your business needs. For example:

    • You can create a custom branded email for yourself or individual employees like: john@stargardening.com
    • You can set up a business email account for departments like sales, support, HR, etc. sales@stargardening.com
    • 6. Can I create a free business email address without making a website?

      Yes, you can. However, you’ll still need to pay for website hosting because you get the email service and domain name for free with your hosting package.

      Once you have signed up, you can choose a domain and then just create your email address.

      That’s all, we hope this article helped you learn how to create a free business email address or create a professional business address with G Suite. You may also want to see our guide on how to fix WordPress not sending emails issue.

      If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

      The post How to Create a Free Business Email Address in 5 Minutes (Step by Step) appeared first on WPBeginner.



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7 Best Email Marketing Services for Small Business Compared (2019)


Is email marketing a priority for your business in 2019? Are you looking for the best email marketing software?

Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review the 7 best email marketing services for small businesses.

Best email marketing services compared

Why Choosing The Best Email Marketing Service is Important?

Email marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.

This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.

Not convinced on email marketing? See these 6 reasons why building an email list is so important today.

It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.

If you aren’t careful, then you will end up paying a lot more money for fewer features and terrible deliverability (which causes you to lose even more money).

A good email marketing service enables you to create highly engaging emails. It also allows you to manage your contacts, segment users into groups, and track the performance of your email campaigns.

Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.

Having said that, let’s take a look at some of the best email marketing service providers and how they stack up against each other.

1. Constant Contact

Constant Contact

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Their Email Plus accounts also come with powerful features like email automation, surveys & polls, coupons, online donations, and subject line A/B testing to maximize your open rate.

Constant Contact offers unmatched support with live chat, phone calls, email, community support, and a vast library of helpful resources.

Aside from online training, they also offer in-person live seminars across the United States. This allows small businesses to quickly learn the basics of email marketing and start using it to grow their business like a pro.

For all the reasons above, we rate Constant Contact the best email marketing service for small businesses.

Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month.

WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.

2. Drip

Drip

Drip is a powerful email marketing platform for eCommerce, bloggers, and marketers. They offer a wide range of tools to make marketing automation and personalization easy.

They offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add sign up forms to your website and capture more leads.

What sets Drip apart from the competition is their intelligent marketing automation tools, smarter email segmenting, list groups, and a visual workflow builder. These features allow you to reach targeted customers in your email list to get more sales.

Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.

We use Drip for several of our businesses because it allows us to connect, engage, and relate to every customer on a personal level with smarter eCommerce marketing automation.

We believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced tools.

Drip offers a free account for up to 100 subscribers. After that their plans starts from $49 / month which includes all their features.

3. ConvertKit

ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails.

With ConvertKit, you can easily segment contacts into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel personal.

ConvertKit offers email based support and have extensive knowledge base with great learning material.

A lot of ConvertKit features are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.

ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.

4. AWeber

AWeber

AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.

Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.

You get access to ready to use email templates, list management, autoresponders, and email tracking with detailed insights.

Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a 30-day free trial. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.

5. SendinBlue

SendinBlue

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.

It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop tools are perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly automation tools that allow you to send transactional emails, create workflows, and segment users. It can also select the best time to send email using their AI algorithms.

SendinBlue offer a completely free email marketing plan that lets you send up to 300 emails per day, but all your emails will have their branding. Paid plans start from $25 per month. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

6. GetResponse

GetResponse

GetResponse is another very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses and absolute beginners.

It comes with some amazing marketing automation tools which allow you to create smart automated campaigns.

With their drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.

GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.

GetResponse offers a 30-day free trial. Their pricing starts at $15/month.

7. Mailchimp

Mailchimp

Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.

Mailchimp comes with an easy email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.

You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.

When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as Drip or ConvertKit.

In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.

Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base.

Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.

Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.

Final Thoughts: The Best Email Marketing Service

There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Below is our expert pick:

If you’re a small business, non-profit, or a new blogger, then we recommend using Constant Contact. Their top-notch support and onboarding will help you find success with email marketing.

If you run an online store or want something more advanced, then we recommend using Drip. Their personalization and automation features are extremely powerful. A lot of our own businesses use Drip, and we will be switching the WPBeginner website to use Drip as well in 2019.

If you’re a professional blogger or content creator, then we recommend using ConvertKit. They offer an easy to use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.

Pro Tip: Get More Email Subscribers, Faster!

Once you have picked an email marketing service for your business, you’ll likely want to start getting more email subscribers.

We use and recommend OptinMonster. It is a powerful conversion optimization toolkit that helps you convert abandoning website visitors into email subscribers and customers.

OptinMonster

OptinMonster seamlessly integrates with all the best email marketing service that we mentioned above and dozens more.

WPBeginner founder, Syed Balkhi, is also the co-founder of OptinMonster. He initially built this toolkit to help grow our own email list, but since then it has tremendously grown in popularity.

Today OptinMonster is being used by some of the largest brands in the world including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and more.

We hope this article gave you a good overview of the best email marketing services for your business. You may also want to see our list of 24 must have WordPress plugins for business websites

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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