Tag - Improve

How to Use the SEO Writing Assistant in WordPress to Improve SEO


Many of our readers ask us about how to write better content for SEO? Some ask whether they should focus on Yoast SEO green light or not?

Well when it comes to SEO content optimization, we don’t focus on Yoast SEO’s score. Instead we use a different SEO writing assistant.

This helps us optimize our content for SEO, so we can rank higher in search engines.

In this article, we will show you how to use the SEO Writing Assistant in WordPress to improve SEO and create better content on your website.

Using SEO Writing Assistant in WordPress to improve SEO

What is SEO Writing Assistant?

SEO Writing Assistant is a content optimization tool created by SEMRush, one of the best SEO tools on the market.

It allows you to check your content in real-time for SEO suggestions and improve the overall SEO score of your content.

Here is how it works.

  • Enter your focus keywords to generate content templates based on the top-10 results for that phrase
  • Instantly get semantically related keywords to include in your article
  • Improve your content with readability score based on rival results
  • Optimize your article headline for SEO
  • Adjust article length based on average length of top results
  • Check for plagiarism without leaving your website
  • Check content tone to make it sound more natural and casual

It is an extremely useful tool and can help you improve the SEO as well as writing style across your website.

If you manage a multi-author site, then it allows authors to follow the same SEO best practices across all content.

Having said that, now let’s take a look at how to use the SEO Writing Assistant to improve SEO and get more search traffic to your website.

Setting up SEMRush’s SEO Writing Assistant in WordPress

First thing you need to do is visit the SEMRush SEO Writing Assistant website and click on ‘Create new template’ button.

Create new template

You will be now asked to login or register for a free account.

SEMRush offers a basic free account with just 1 free content recommendation. You will need to sign up or upgrade for a paid SEMRush subscription to get all features (this is totally worth it).

Register for a free account

Next, you’ll be asked to provide an email address and enter a password. After that, you will see a screen where you can enter the focus keywords to create an SEO template.

Creating SEO content template for an article

Your focus keyword is basically the keyword you’d like to rank #1 for with this particular blog post or page. Once you enter the focus keyword, SEMRush will generate your SEO content template. You can also do this right inside your WordPress dashboard.

You simply need to connect the SEO Writing Assistant tool to your WordPress site.

First, you’ll need to install and activate the SEMRush SEO Writing Assistant plugin on your WordPress site. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to edit an article that you want to optimize for SEO. On the post edit screen, scroll down and you’ll see the new SEMRush SEO Writing Assistant section below the content editor.

Connect WordPress to your SEMRush account

It will show you basic readability and SEO score. To get the full picture, you need to click on the login button and sign in to your SEMRush account.

Once signed in, you’ll be asked to give permission. Click on the ‘Approve’ button to continue.

Give permission

Now that you have connected the plugin to your SEMRush account, let’s generate SEO recommendations for our article.

Generate SEO recommendations

If you had entered the focus keywords before, then you’ll see them listed as suggestions. Otherwise, click on the ‘Create new recommendations’ button to continue.

Add keyword suggestions

Simply enter the focus keywords and click on the ‘Get recommendations’ button. Need help finding the right keywords? See our beginner’s guide on how to do keyword research for your WordPress site.

SEMRush will now check the top 10 results for the given keywords to generate a list of semantically related keywords to include in your content.

LSI keyword recommendations

Keywords already included in your article will appear with a green background. You can go ahead and start adding missing keywords in your existing content where applicable or expanding your content to add new sections when necessary.

As you write, the tool will also adjust the readability and article length scores to match the average scores of top results.

Checking Tone of Voice using SEMRush SEO Writing Assistant

All SEO experts and marketers advise using a casual tone for all your articles. Search engines consider this conversational tone to be more engaging and useful for most audiences.

Now the problem is that sometimes it becomes harder to maintain a casual tone throughout the article.

SEO Writing Assistant comes with a Tone of Voice checker. This AI-powered tool checks your content’s tone and give it a score randing from formal to casual. Most articles fall somewhere in between, so don’t worry if it says your article has a neutral tone.

Checking for tone of voice

Checking for Internal Links

Links play a crucial role in SEO and the SEO Writing Assistant helps you keep track of links inside your article.

It will remind you if your article does not have an optimal number of internal links. It will also check for external links and links to your homepage.

Keep track of links in your posts

This tool comes in handy if you have other authors working on articles. Editors can quickly see if the article includes internal links to other posts on your website.

Checking Plagiarism in WordPress with SEO Writing Assistant

If you are hiring writers to contribute articles on your blog, then you’ll need to make sure that the articles they are submitting are original content.

Normally, editors and website owners use plagiarism checkers like Grammarly or Google to see if an article is original. SEO Writing Assistant makes this easier with a built-in Plagiarism checker tool.

Plagiarism checker tool in SEO Writing Assistant by SEMRush

The downside is that even with the paid plans, you can only perform a limited number of checks. If you need more, then you can buy additional checks from your subscription page on SEMRush dashboard.

Getting a Perfect SEO Score for Your Article

As you implement suggestions provided by the SEO Writing Assistant tool, your overall score will improve as well.

Overall SEO score

The overall score bar takes into account all the parameters and suggestions shown by the plugin. You need to make sure that this bar turns green for a better SEO rankings.

Sometimes the plugin may suggest LSI keywords that may not fit in your content. You can safely ignore them instead of stuffing them into your article.

Remember that while these SEO tools provide recommendations, you know your audience better than these tools . Keep your users in mind and make sure that they find your content useful and engaging.

Tracking Your SEO Performance in WordPress

Once you have started using SEO Writing Assistant for a while, you may want to track how it is affecting your website’s positions in search.

We have detailed guide on how to track your website’s keyword rankings with SEMRush and other tools.

You may also want to keep an eye on your top content using Google Analytics. The best way to do this is by using MonsterInsights. It brings your Google Analytics reports in WordPress and displays them in a human-readable format.

We hope this article helped you learn how to use SEO Writing Assistant in WordPress to improve SEO. You may also want to see our complete WordPress SEO guide with step by step instructions for beginners.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Use the SEO Writing Assistant in WordPress to Improve SEO appeared first on WPBeginner.



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How to Improve your Editorial Workflow in Multi-Author WordPress Blogs


Managing multiple authors in a WordPress blog can be hectic. A good editorial workflow is essential for a multi-author blog to function smoothly.

We are often asked by our users how they can improve their editorial process while running a busy multi-author WordPress blog.

Luckily, there is an excellent plugin for that.

In this article, we will show you how to effectively use PublishPress to manage your editorial workflow like a pro.

This will allow you to easily collaborate with your editorial team right inside WordPress. You will also be able to organize your editorial calendar, execute content strategy, and increase productivity.

Ready? Let’s get started.

How to manage editorial workflow in multi-author WordPress

The first thing you need to do is install and activate the PublishPress plugin. For more details, see our step by step guide on how to install a WordPress plugin.

The plugin works out of the box, but we will review different settings options in each section as we move along.

Let’s start by defining your editorial workflow.

Define The Stages of Your Workflow with Custom Statuses

PublishPress comes with a feature called ‘Custom Statuses’ which lets you define the stages of your workflow.

Apart from the default WordPress post statuses like Draft, Pending review, and Published, the plugin creates several new statuses for your posts and pages.

  • Pitch – Author submits an article pitch or post idea.
  • Assigned – A post is assigned to an author
  • Draft – The default draft and autosave status for posts
  • In progress – An article is currently under progress. Used during initial research and outlining process
  • Pending review – An article is submitted to the editors for review an publication.
  • Published – An article is published
  • Scheduled – An article is scheduled to be published later

You and your authors can choose a status based on the current stage of article in your workflow. The status option is located on the edit screen under the document menu.

Changing post status on the edit screen

You can also change post status from Posts » All Posts page by clicking the Quick Edit link below a post.

Quick edit post to change its status

Need to edit custom statuses to define your own workflow?

PublishPress lets you create your own custom statuses as well. Simply head over to PublishPress » Settings page and switch to the ‘Statuses’ tab.

Adding a custom status in PublishPress

Next, click on the ‘Add New’ tab to create your custom workflow status. You will need to add a name and description for your custom status and then choose a color / icon for it.

Don’t forget to click on the ‘Add new status’ button to save your changes. You can now use this custom status for your posts.

Add Editorial Comments to Your Posts

Communication among the team is crucial for all multi-author blogs. PublishPress has the option for editorial comments as well as notifications.

Editorial comments basically allow for threaded commenting inside the WordPress admin dashboard for private discussion between writers and editors. Authors and editors can add comments right below the post editor.

Adding editorial comments to posts in WordPress

Team members will get notifications when a new comment is added for the posts they are following or editing.

Managing Notifications for Content Progress

PublishPress allows you to automatically send notifications for editorial comments as well as content progress.

Content Progress notifications are sent when an author changes a post’s status. For example, when a post is changed from draft to pending review.

You can manage notifications and create new ones by visiting PublishPress » Notifications page.

Notifications

On this page, you will see a list of existing notification workflows. You can click on the ‘Add New’ button to create your own custom notification.

New notification

You can select when to send a notification, users who will get notified, and for which content-type.

You can also compose the notification email subject and message. You will find the handy shortcodes in the right column to use in your email message.

Add Editorial Metadata to Your Blog Posts

Editorial metadata feature allows you to add additional useful information to your blog posts. Simply edit the post or create a new one, and you will see the editorial metadata fields under the Document panel.

Editorial metadata

By default, the plugin adds ‘First draft date’ and ‘Assignment’ details meta fields. You can create and add your own metadata fields as well.

Simply head over to PublishPress » Settings page in your WordPress admin, and click on the Metadata tab.

Managing editorial metadata

Next, click on the ‘Add New’ tab to create new custom editorial metadata. From here you can add a label, description, and form field type for your custom editorial metadata.

Adding a custom editorial metadata field

Don’t forget to click on the ‘Add New Metadata Term’ button to save your changes.

You can now use your custom editorial metadata field while writing posts.

Managing Your Editorial Calendar with PublishPress

Planning and managing an editorial calendar gives you a bird’s eye view of your publishing queue.

You are able to see the content progress and make sure that you are publishing on time and as planned.

Many editorial teams use Google Calendar or other task management tools like Asana for that. PublishPress allows you to view and manage your editorial calendar right inside the WordPress admin area.

Managing your editorial calendar

The calendar shows you all the posts that are scheduled for posting, their progress status, and more. You can also drag and drop posts to change their scheduled dates.

You can also click on the ‘Click to create’ link to instantly schedule a post for that particular day.

Add a Pre-publish Content Checklist

PublishPress comes with a premium add-on to create and add pre-publish content checklists which is totally worth it. Simply install and activate the ‘Content Checklist’ addon.

Next, you need to visit PublishPress » Settings page and click on the Checklist tab.

Create a content checklist

From here you can select the post types where you want to display the content checklist. After that, you need to select what happens when all items on the checklist are not finished.

Below that you can start adding checklist items. For example, restrict the number of categories, tags, featured image, and any other items that you want to add.

Once you have created your content checklist, you can edit any post on your website to see it in action.

Content checklist

Other Features

Apart from the standard PublishPress features, it also comes with premium add-ons to do more on your website.

Following are some of the extra features you can enable using their premium version.

  • WooCommerce content checklist – Add a content checklist for WooCommerce products.
  • Multiple authors – Allows you to give credit to multiple authors for a single post
  • Permissions – Allows you to control which users can complete certain tasks
  • Slack support – Get PublishPress notifications in Slack
  • Reminders – A custom set of reminder notifications

We hope this article helped you improve your editorial workflow in multi-author WordPress site. You may also want to see our ultimate WordPress SEO guide to get more search traffic to your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Improve your Editorial Workflow in Multi-Author WordPress Blogs appeared first on WPBeginner.



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