Tag - Online

15 Tips to Grow Your Business Online (without A Lot of Money)

Looking to grow your business online without a lot of money? If you are just starting a business, then you cannot afford to waste money. In this article, we will share practical tips on how to grow your business on a small budget. Our goal is to help you compete with the big guys without spending a fortune.

How to grow your business on a shoestring budget

1. Choose The Right Platform for Your Website

The biggest mistake you can make as a small business is choosing the wrong platform to build your website. A wrong platform will not only cost you more money, but it will also limit your business’ growth potential.

We recommend using WordPress. It is the most popular website builder in the market, and it powers over 31% of all websites (including both small and large businesses).

When we say WordPress, we are talking about WordPress.org and not WordPress.com. They are two different platforms, see our article on the difference between WordPress.com vs WordPress.org for more details.

To start a self-hosted WordPress website, you’ll need a domain name AND a web hosting account. Yes, they’re different. Want to learn more? See our explanation: what’s the difference between domain name vs web hosting.

Different hosting companies offer different plans suitable for small to large websites. This ultimately affects the cost of your website.

If you are just getting started, then we recommend using Bluehost. They are one of the largest hosting companies in the world and an officially recommended WordPress hosting provider.

Luckily, they are offering WPBeginner users free domain name and discount on hosting. Basically, you’ll be able to get started for $2.75 per month.

→ Click Here to Claim This Exclusive Bluehost Offer ←

As your business grows, you will likely need more hosting resources. Hopefully, by that time you’ll be making enough money to justify an upgrade.

Once you have a little more money to spend, then you can choose a managed WordPress hosting provider like WP Engine or SiteGround.

2. Choose a Functional Website with Simple Design

Website design

Many beginners believe that their customers will not take their business seriously if they don’t have their website professionally designed.

Getting a professional to custom design your website is expensive, and it’s not needed when you’re just starting out.

You can easily start with a ready-made free or premium WordPress theme for a fraction of a price.

See our expert’s pick of the best WordPress themes for some inspiration.

If none of the above themes suit your need, then you can also use these drag & drop WordPress page builders to create completely custom designs without writing any code.

3. Make it Easier for Users to Contact You

Make it easier to contact

If you want your website to bring you more customers, then you need to add an easy way for visitors to contact you.

The easiest way to do that is by using a contact form on your website.

By default, WordPress doesn’t come with a contact form. Luckily, there are WordPress contact form plugins that can help you easily add a contact form to your site.

We recommend using WPForms Lite. It is the free version of the popular WPForms plugin that’s trusted by over 1 million websites.

Once your business has grown, you can upgrade to WPForms Pro to create more advanced forms like surveys, polls, payment forms, etc.

4. Start Building an Email List from Day 1

Lead generation

Most people who leave your website will never come back again. This means that if you don’t get their email address, then you will have no way to communicate with them in the future.

The most cost-effective way to do this is by building an email list.

Email marketing is the most reliable way to communicate with your website visitors.

You can get started with Constant Contact, they’re the top rated email marketing service provider in our list.

WPBeginner users get a free trial for those who’re just starting out and 20% off, if you upgrade to their paid plan.

For more tips, see our beginner’s guide on how to do lead generation in WordPress like a pro.

5. Get More Organic Traffic From Search Engines


Search engines like Google are the major source of traffic for most websites on the internet. There are a lot of things you can do to optimize your website for search engines by learning basic SEO.

SEO or search engine optimization is a set of guidelines and techniques that make your website more search engine friendly. It is not too technical and you will be able to do it on your own.

We have published a complete step by step WordPress SEO guide for beginners. We will walk you through the whole process of making your website as SEO friendly as possible.

To get traffic from search engines you’ll need content, which brings us to the next step in this guide.

6. Plan a Content Marketing Strategy

Content strategy

Content marketing is a strategy to create useful and relevant content to attract and build an audience. This allows you to get more targetted traffic from search engines without spending a fortune.

The easiest way to add useful content to your website is by adding a blog. WordPress allows you to add a separate blog page to your website and sort your content into categories and tags.

You need to plan your content strategy by finding out the keywords your users may be looking for. See our guide on how to do keyword research for your blog.

Need ideas on how to use those keywords in your content strategy? Here is a massive list of blog post ideas that you can use on your blog.

Content marketing is a highly effective and proven strategy to market your business on a small budget. To learn more about it, see this guide on how to create an effective content marketing strategy for your business.

7. Make Data-Based Decisions with Google Analytics


Many beginners use their best guesses to plan their growth strategy. You don’t need to do that when you can use actual data to make those decisions.

This is where Google Analytics comes in. It allows you to see how many visitors are coming to your site, where they are coming from, and what they do while there.

See our guide on how to install Google Analytics in WordPress for step by step instructions.

Google Analytics comes with a lot of information. Even though it is neatly organized and beautifully presented, it could still be a bit overwhelming for new users.

To make the most out of it, install and activate the MonsterInsights plugin. It is the best Google Analytics plugin for WordPress and allows you to easily view your most important traffic reports inside WordPress dashboard. If you run an online store, then MonsterInsights can also help you track WooCommerce customers using Google Analytics.

You can also download the free version of MonsterInsights. It works great but you wouldn’t have access to some of its most advanced features.

8. Leverage Social Media to Drive Traffic

Leverage social media to grow your business

Social media platforms have highly engaged audiences. Facebook alone has 1.47 Billion daily active users, that’s around 18% of all people in the world. Twitter, YouTube, LinkedIn, and other social media platforms also have highly engaged users.

With so many users, social media platforms bring great opportunities for business. You can start by creating your business’s social media profiles and automatically sharing your blog posts.

Next, you would want to make it easier for your users to share your content on social media. For that you will need a social media plugin for WordPress. These plugins add social sharing buttons to your WordPress site.

There are tons of other things that you can do to engage with audiences on social media. The key is to keep your profiles active, grow your following, and bring traffic back to your website.

9. Be an Active Participant in Online Communities

Online communities and forums

Online communities include forums and question-answer websites. These are the places people go to post their questions, socialize, find content, and explore. Top communities on the internet include Reddit, Stack Exchange, Quora, TripAdvisor, and more.

These communities provide you with access to people interested in topics associated with your industry. You can join them for free and invest your time in building authority.

First, you need to find out which communities are more relevant to your business and where your potential customers may go looking for answers or content. For example, if you run a travel website, then you may find TripAdvisor more helpful than other communities.

Don’t spam these forums with links to your website in each post. Build authority by genuinely participating with helpful content, and mention your business or website when it is appropriate.

10. Convert Abandoning Website Visitors into Customers

Conversion optimization

Did you know that more than 70% of people who visit your website will never find it again? It is not your fault, it’s just that the internet is so huge and there are so many websites out there.

Each visitor who leaves your website is a potential customer that you are losing. To grow your business, you need to focus on converting those visitors into paying customers.

This is where OptinMonster comes in. It is the best conversion optimization software in the market, which allows you to convert casual website visitors into loyal customers.

How does it do that?

It comes with a drag and drop campaign builder where you can create different types of campaigns to collect user emails, display special offers, show exit-intent popups, countdown timers, smart popups, slide-in optins, and more.

For more details, see this beginner’s guide on conversion rate optimization.

11. Start an Affiliate Partner Program

Affiliate marketing

Affiliate marketing is a referral arrangement in which an online retailer (advertiser) pays commission to a referrer when users purchase a product using their referral link.

If you sell products online, then you can use affiliate marketing to partner up with skilled affiliate marketers. You will pay a sales commission to these marketers for promoting your products and bringing you sales.

You will need an affiliate management system to track referral activity and payout your affiliate partners. Here is our list of best affiliate management and tracking software that you can use.

You can also promote other people’s products or services to make extra money from your content. See our affiliate marketing guide for tips and tools you’ll need to get started.

12. Utilize Pay-Per-Click Advertising


Contrary to popular belief, you can run Pay-Per-Click advertising campaigns on a small budget. With programs like Google AdWords and Facebook Ads, you can set your own pricing, target keywords, audience, and more.

In fact, Google AdWords even offers free advertising credits to new advertisers. Bluehost, a trusted WordPress hosting company also offers free Google AdWords credits with their hosting plans.

You can use these credits to experiment with PPC advertising and get some paid traffic to your website for free.

13. Use Social Proof to Win Customers

Social proof numbers

Social Proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.

Marketers use this phenomenon by showing their customers that other people already trust a product or business. This is done by sharing their statistics, or subscriber counts, customer testimonials, and more.

Here is a list of clever ways to use social proof on your website to increase conversions.

14. Effectively Use FOMO to Boost Sales and Conversions

Using countdown timer as FOMO technique

FOMO or ‘fear of missing out’ is a psychological term used to describe anxiety about missing out on something exciting and trendy.

As a business, you can take advantage of this human behavior and use it to boost sales and conversions. Basically, you need to build anxiety by adding scarcity to your offers. Here is a great example from Booking.com using scarcity to build anxiety.

Using scarcity to create FOMO

For detailed instructions, see our article on how to use how to use FOMO on your WordPress site.

15. Improve Your Website’s Speed and Performance

Studies show that from 2000 to 2016, the average human attention span has dropped from 12 seconds to 7 seconds.

As a website owner, this means that you have very little time to show users what you have to offer and convince them to stay on your website.

Another study found out that a 1 second delay in page load time can lead to a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.

Strangeloop case study

This means that you need to optimize your website to make sure that it is fast and performs well even under high traffic.

Follow the instructions in our step by step guide to improve WordPress speed and performance for beginners. This guide includes all the tips we use on our very high traffic websites for reliable speed and performance.

We hope this article helped you learn how to grow your business on a shoestring budget. You may also want to see our expert pick of the most useful tools to manage and grow your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 15 Tips to Grow Your Business Online (without A Lot of Money) appeared first on WPBeginner.

Source link


5 Best WordPress Coupon Code Plugins for Your Online Store

Are you looking for the best WordPress coupon code plugin for your online store? Coupon codes are great for promoting your online store, reducing cart abandonment, and increasing overall sales. In this article, we have hand-picked the 5 best WordPress coupon code plugins for your eCommerce website.

Best Coupon Code Plugins for WordPress

Note: This article is focused on WooCommerce coupon code plugins. Some of these plugins will also work on other WordPress eCommerce websites. However if you’re looking to create a deals website for affiliate marketing, then please see our guide on how to easily create a coupon site in WordPress.

Why Use Coupon Code Plugins For Your Online Store?

A coupon code is a great way to convert abandoning website visitors into customers and increase the sales on your online store. You can offer coupons and deals to convince users to make a purchase immediately.

Normally if you have a coupon field on your cart page, then people will likely leave your cart to search for a coupon code before making the purchase, so they can save money.

This means that if you want to reduce cart abandonment, then you need to prominently display the coupon on your own website.

Furthermore, you should capitalize on this opportunity by promoting your discount codes on third-party coupon websites, so you can rank for your “brand name coupon” keywords in Google and other search engines.

While WooCommerce comes with a built-in coupon feature, you really need to use third-party plugins to unlock advanced coupon features like bulk generating coupons, adding gift card feature, displaying coupons in popups, scroll bars, etc.

We have compiled a list of the best WooCommerce coupon code plugins that you can use to grow your sales. Some of the plugins in this article will also work with other WordPress eCommerce plugins as well.

That being said, let’s take a look at the best WordPress coupon code plugins that you can use to create coupons for your online store.

1. Coupon Creator

Coupon creator

Coupon Creator is a popular WordPress coupon code plugin. It enables you to easily create coupons and add them on your online store. You can use the Coupon Creator shortcode to add coupons on your posts and pages. It has the expiration date option which allows you to set an end date for the coupons.

It fully integrates with WooCommerce, and you can also create WooCommerce coupons using their editor options.

2. YITH WooCommerce Gift Cards

YITH WooCommerce gift cards

YITH WooCommerce Gift Cards is one of the most popular WooCommerce coupon plugins in the market. You can use it to create gift cards or discount codes for your users. The users can use this gift card as a discount code on your eCommerce website. You can easily set up the gift cards and add a discounted amount that you want to offer.

It has multilingual support with WPML. You can also email the gift cards to users and surprise them with the discount vouchers. It’s a beginner-friendly plugin with simple settings to enable/disable the gift cards whenever you like.

3. OptinMonster


OptinMonster is the most powerful WordPress popup plugin in the market. You can install it on your WooCommerce store to grow your email list and reduce cart abandonment. OptinMonster allows you to display beautiful lead magnets and coupons inside popups, floating bar, scroll boxes, and more.

The best part about OptinMonster is that it comes with tons of pre-made templates and drag & drop builder, so you can either choose a template to customize or start from scratch.

It’s powerful display rules feature allows you to show the right feature at the right time.

Here are some pre-made OptinMonster coupon templates that you can use on your WooCommerce store right away:

OptinMonster Coupon Popup Examples

Start using OptinMonster to convert abandoning website visitors into email subscribers and customers.

4. Coupon Generator for WooCommerce

Coupon generator for WooCommerce

Coupon Generator for WooCommerce is a simple WordPress coupon code plugin that helps you bulk generate coupons for your WooCommerce store, so you can create thousands of coupons at once.

You can add usage restrictions, limits, and expiration date on each coupon code.

5. WordPress Notification Bar

WordPress notification bar

WordPress Notification Bar is a user-friendly plugin that helps you add a floating bar to your online store. You can use it to display a coupon code with a call-to-action button in sticky bar at the top of your website.

You can style the notification bar to change the color and font to match your website design. It comes with multi-language support, and it works great with all popular eCommerce plugins for WordPress.

We hope this article helped you find the best WordPress coupon code plugins for your online store. You may also want to see our guide on the 13 ways to recover WooCommerce abandoned cart sales.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 5 Best WordPress Coupon Code Plugins for Your Online Store appeared first on WPBeginner.

Source link