Tag - Small

7 Best Email Marketing Services for Small Business Compared (2019)


Is email marketing a priority for your business in 2019? Are you looking for the best email marketing software?

Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review the 7 best email marketing services for small businesses.

Best email marketing services compared

Why Choosing The Best Email Marketing Service is Important?

Email marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.

This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.

Not convinced on email marketing? See these 6 reasons why building an email list is so important today.

It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.

If you aren’t careful, then you will end up paying a lot more money for fewer features and terrible deliverability (which causes you to lose even more money).

A good email marketing service enables you to create highly engaging emails. It also allows you to manage your contacts, segment users into groups, and track the performance of your email campaigns.

Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.

Having said that, let’s take a look at some of the best email marketing service providers and how they stack up against each other.

1. Constant Contact

Constant Contact

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Their Email Plus accounts also come with powerful features like email automation, surveys & polls, coupons, online donations, and subject line A/B testing to maximize your open rate.

Constant Contact offers unmatched support with live chat, phone calls, email, community support, and a vast library of helpful resources.

Aside from online training, they also offer in-person live seminars across the United States. This allows small businesses to quickly learn the basics of email marketing and start using it to grow their business like a pro.

For all the reasons above, we rate Constant Contact the best email marketing service for small businesses.

Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month.

WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.

2. Drip

Drip

Drip is a powerful email marketing platform for eCommerce, bloggers, and marketers. They offer a wide range of tools to make marketing automation and personalization easy.

They offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add sign up forms to your website and capture more leads.

What sets Drip apart from the competition is their intelligent marketing automation tools, smarter email segmenting, list groups, and a visual workflow builder. These features allow you to reach targeted customers in your email list to get more sales.

Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.

We use Drip for several of our businesses because it allows us to connect, engage, and relate to every customer on a personal level with smarter eCommerce marketing automation.

We believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced tools.

Drip offers a free account for up to 100 subscribers. After that their plans starts from $49 / month which includes all their features.

3. ConvertKit

ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails.

With ConvertKit, you can easily segment contacts into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel personal.

ConvertKit offers email based support and have extensive knowledge base with great learning material.

A lot of ConvertKit features are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.

ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.

4. AWeber

AWeber

AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.

Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.

You get access to ready to use email templates, list management, autoresponders, and email tracking with detailed insights.

Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a 30-day free trial. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.

5. SendinBlue

SendinBlue

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.

It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop tools are perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly automation tools that allow you to send transactional emails, create workflows, and segment users. It can also select the best time to send email using their AI algorithms.

SendinBlue offer a completely free email marketing plan that lets you send up to 300 emails per day, but all your emails will have their branding. Paid plans start from $25 per month. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

6. GetResponse

GetResponse

GetResponse is another very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses and absolute beginners.

It comes with some amazing marketing automation tools which allow you to create smart automated campaigns.

With their drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.

GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.

GetResponse offers a 30-day free trial. Their pricing starts at $15/month.

7. Mailchimp

Mailchimp

Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.

Mailchimp comes with an easy email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.

You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.

When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as Drip or ConvertKit.

In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.

Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base.

Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.

Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.

Final Thoughts: The Best Email Marketing Service

There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Below is our expert pick:

If you’re a small business, non-profit, or a new blogger, then we recommend using Constant Contact. Their top-notch support and onboarding will help you find success with email marketing.

If you run an online store or want something more advanced, then we recommend using Drip. Their personalization and automation features are extremely powerful. A lot of our own businesses use Drip, and we will be switching the WPBeginner website to use Drip as well in 2019.

If you’re a professional blogger or content creator, then we recommend using ConvertKit. They offer an easy to use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.

Pro Tip: Get More Email Subscribers, Faster!

Once you have picked an email marketing service for your business, you’ll likely want to start getting more email subscribers.

We use and recommend OptinMonster. It is a powerful conversion optimization toolkit that helps you convert abandoning website visitors into email subscribers and customers.

OptinMonster

OptinMonster seamlessly integrates with all the best email marketing service that we mentioned above and dozens more.

WPBeginner founder, Syed Balkhi, is also the co-founder of OptinMonster. He initially built this toolkit to help grow our own email list, but since then it has tremendously grown in popularity.

Today OptinMonster is being used by some of the largest brands in the world including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and more.

We hope this article gave you a good overview of the best email marketing services for your business. You may also want to see our list of 24 must have WordPress plugins for business websites

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.





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12 Best Live Chat Software for Small Business Compared (2019)


Did you know that more than 67% of users on eCommerce websites abandon their shopping carts without checking out? Customers want their questions to be answered instantly, and any uncertainty with their purchase can result in losing a sale.

Using a live chat support software helps you instantly answer user questions and convert them into paying customers. In this article, we will share our pick of the best live chat software for your small businesses. These live chat services work perfectly with any WordPress site.

Choosing the best live chat support software for your WordPress site

Why Add Live Chat Support to Your Website?

According to eConsultancy, live chat has the highest satisfaction levels of any customer service channel at 73%, compared to 61% for email and 44% for phone.

It is a no brainer that live chat has such a significant impact on online sales and marketing. It allows customers to get instant answers without leaving your website. A positive live chat experience can effectively help customers make the buying decision.

Adding live chat support can definitely reduce cart abandonment, increase sales, and boost conversions. But a lot of it depends on the live chat software that you use.

A poor live chat support experience can have an adverse impact. You can lose sales, customers may leave with a bad impression of your brand, you may end up paying too much for the service, or fail to utilize the live chat app due to technical skills.

Basically, you want to find an affordable live chat service, that is easy to use, works with WordPress, and comes with all the features to help you make more sales.

That being said, let’s take a look at our expert pick of the best live chat software that you can use to grow your business.

1. LiveChat

LiveChat

LiveChat is the industry leader in live chat software. It’s very easy to set up and install with their free LiveChat plugin for WordPress.

LiveChat also offers beautifully designed live chat support apps that you and your agents can use on your laptops, tablets, and mobile devices. That means you can chat with customers while on the go, without having to login to your WordPress dashboard.

You can add survey forms before and after a live chat session, so you can evaluate how your support team is doing. During your off-hours, your users can also conveniently send a support ticket directly from live chat.

LiveChat integrates with dozens of other services like popular CRM software, Google Analytics, Zendesk, all the top email marketing services, and many more. This will save you time since you won’t have to enter customer details manually into your other systems.

Perhaps the best feature of LiveChat is speed. It loads extremely fast, works on all devices, and offers a much better user experience than most other live chat software.

We use LiveChat on our eCommerce websites.

Pricing: LiveChat has different plans for businesses of all sizes. Their starter plan starts from $16 per agent per month billed annually, or $19 for month-to-month. Each plan comes with a 30 day free trial.

Special: WPBeginner users get 30% off the first payment when you use our LiveChat Coupon.

2. Olark

Olark

Olark is a popular live chat solution for online businesses. It’s easy to use, and adding Olark to a WordPress site is simple. All you need to do is copy and paste a code snippet into your WordPress sidebar widget or in your child theme.

If you’d rather not work with code, then there is also a free Olark Live Chat plugin which makes setup even easier.

Olark offers integration with other services such as Salesforce, Zendesk, Highrise, etc.

There are third-party mobile apps which allow you to connect to Olark chat from almost any iOS or Android device, so you can chat with customers on the go.

Pricing: Olark offers simpler pricing plan starting from $17 per agent each month. There is a 12% discount if you choose annual billing and 29% discount for two-year billing. They also offer 2-week free live chat support trial.

3. Zendesk Chat

Zendesk Chat

Zendesk is the leading help desk support software provider. They recently acquired an existing company called Zopim to enter the live chat support market and rebranded it as Zendesk Chat.

If you are already using Zendesk, then the best advantage you get is that it already integrates with your existing support software. It also works smoothly with WordPress, Salesforce, and a number of other third-party services.

Zendesk Chat also offers real-time chats, advanced analytics, and AI-powered chat-bots to automate the process when no live agents are available. They have beautiful templates and customization options to create attention-seeking chat widgets.

Pricing: Zendesk Chat offers a limited free live chat support account for 1 concurrent chat session. Their paid plans start from $14 per month per agent.

4. Chaport

Chaport

If you are looking for a free live chat support software for WordPress, then you may want to checkout Chaport. They offer a free forever plan with unlimited chats, history, notifications, unlimited registered operators, and up to 5 operators online at the same time.

Their software covers all the basic requirements. They have live chat support apps for mobile devices, beautiful multilingual chat widgets, reporting and analytics, third-party integrations through Zapier.

Paid plans give you access to more features like typing insights, visitor notes, saved replies, file sending, auto-invitations, and more.

Pricing: They offer a free plan and a Pro plan starting from $9.80 per agent / month.

5. SnapEngage

SnapEngage

SnapEngage offers live chat service to businesses of all sizes. It is a bit expensive than some other live chat companies on the list but offers some unique features and add-ons to justify the cost.

They offer integrations with popular CRM software, call back request, automated chat invitations, and customizable chat widgets to match your site.

SnapEngage also offers a SMS to Chat feature as an add-on service to their live chat software, so your visitors can directly communicate with your support team via text. Their OmniChannel chat solution allows you to help customers across different channels like Facebook, Twitter, SMS, WeChat, Zalo, and more.

Pricing: Their essentials plan starts from $16 per user / month, with minimum 3 users and it is billed annually with 7-day free trial.

6. Intercom

Intercom

Intercom is a flexible tool that helps you capture leads, engage users, and boost conversions. It offers messaging services with live chat widgets that you can automate with your own flows, add chatbots, and engage customers.

It is not just a live chat support software. It can be used as an onboarding tool, support assistant, lead generation tool, marketing automation, and user-engagement software.

If you are just looking for a live chat software, then you may not be able to utilize Intercom’s full potential. On the other hand, if you want your live chat support software to do all these tasks, then you’ll love Intercom.

It is easy to use, integrates with Google Analytics, CRM software, Slack, email marketing services, and more.

Pricing: Their essential plan starts from $136 / month, after which pricing is calculated based on your usage and add-ons you purchase.

7. Freshchat

Freshchat

Freshchat is another good live chat support service with awesome features that rival some of the more well-known companies on this list.

Designed to be a conversation and messenger app, it allows you to start real-time chats with customers using agents or AI-powered bots. It also offers customer timeline views, live profiles, in-app campaigns, and customizable bots for automated conversations.

You can connect chats to support tickets on Zendesk or on a slack channel. Your team can use smart plugs, canned responses, labels, private notes, and desktop notifications to be more productive.

Pricing: They offer a free live chat support service plan for up to 10 team members. Their paid plans start from $15 per user per month and are billed yearly.

8. LivePerson

LivePerson

LivePerson is another powerful live chat support software with tons of awesome features to help you engage customers and increase sales.

It allows you to engage your customers via live chat on your website but also through SMS, Facebook Messenger, WhatsApp, and more. You can use chatbots to create automated conversation flows and save customer information in your other third-party apps.

LivePerson is targeted towards medium to large businesses and enterprise level clients.

Pricing: You will have to request a quote to get pricing information based on your needs.

9. Userlike

Userlike

Userlike is another neat live chat support software that you can use on your WordPress site. It is based in Germany and their servers are hosted in Europe. They offer GDPR compliant services, which makes them a particularly good option for businesses in the European Union.

Their software is beautifully designed offering a better experience not just for your users but also for chat agents. With a clean and clutter-free dashboard, your agents still have all the tools that you would expect from a professional live chat support service.

It offers beautiful chat widgets, chatbots, integrations with all top support, CRM, and email platforms. You also get meaningful analytics reports, which helps you improve performance and overall conversions.

Pricing: They offer free live chat support account for 1 user. Their paid plans start from €29 per month for 3 operators.

10. Smartsupp

Smartsupp

Smartsupp is a low-cost live chat support software that allows you to track and record user sessions on your website. This helps you see how potential customers use your website and what’s preventing them from making a purchase.

It also helps you track chat conversations in Google Analytics to see your performance. It works with WordPress, Magento, Shopify, and other popular eCommerce platforms.

Pricing: A basic free-forever plan and their paid plans start from $8 per month per agent.

11. Pure Chat

Pure Chat

If you are looking for a free live chat software, then Pure Chat is another good alternative. It allows you to easily add beautiful live chat widgets to your websites and the free plan allows you to add 3 operators with unlimited chat history.

It comes with mobile apps so that you can stay connected with customers. Your customers can send you email messages when you are offline and pre-chat form helps you collect user information to reach out later.

Pricing: A basic free plan, and their paid plan starts $79 / month billed annually.

12. Drift

Drift

Drift is a conversational marketing platform that combines the power of live chat with an automated chat bot to help you save time and increase conversions. It comes with powerful features to help you convert more website visitors into sales leads.

Drift integrates with all popular CRM and email marketing services.

They offer several powerful features including Drift bot, anonymous visitor intelligence, account based marketing, scheduling for meetings, and more.

While it has a lot of powerful features, Drift is not affordable for small businesses.

Pricing: The Standard plan starts at $50 / month billed annually, and it comes with 2 seats. If you want the bot feature, then you will have to upgrade to the Pro plan which starts at $500 / month billed annually, and it comes with 5 seats.

Our Pick: Best Live Chat Software

For small businesses, we recommend LiveChat Inc. They’re the top rated live chat software in our list, and we use them on our business websites. It has all the necessary features for the right price.

If you’re looking for a complete platform and cost is not an issue, then we recommend that you look into Intercom.

If you’re looking to hire live chat agents, but not sure where to start, then we recommend using LTVPlus. We use them to hire affordable 24/7 live chat agents for our eCommerce website.

We hope this article helped you choose the best live chat support software for your WordPress site. You may also want to learn how to enable customer tracking in WooCommerce with Google Analytics.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 12 Best Live Chat Software for Small Business Compared (2019) appeared first on WPBeginner.





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